Behind the Screens | Captivate Blog
Catch up on the latest product updates and industry insights from Captivate. Get our unique perspective on multifamily and commercial real estate trends, digital media outlook & compelling research from Captivate | OFFICE PULSE. Plus, hear from industry experts in our new Conversations With Captivate interview series.
Behind the Screens | Captivate Blog
Get caught up on the latest product updates and industry best practices from Captivate’s multifamily and commercial real estate experts! We are showcasing our new real estate interview series as well as industry insights from our research team, Office Pulse.
10 Questions To Ask Yourself To Prepare For Peak Leasing Season
Get ahead of the leasing season with these 10 prompts, that will get you thinking about what you need to do to have the most successful leasing season yet.
How Multifamily Buildings Can Support Local Businesses with Residential Digital Signage Displays
How can multifamily buildings help advertise local businesses? A large part of consumer awareness is walk-by. As people are doing less window shopping due to restrictions, residential digital signage can give local businesses access to consumers while helping residents explore, discover, and support neighborhood shops.
Conversations With Captivate: Q&A With Carrie Antrim, COO of Multifamily Leadership
Carrie Antrim, COO of Multifamily Leadership joins Conversations with Captivate to share tips to create more diverse workplace & advice to women starting out in Real Estate. Through her work, Carrie creates content, hosts podcasts and events that educate and inspire a path towards a more inclusive multifamily industry.
Millennial Trends | What Makes a High Rise Building a Home?
We asked a panel of urban millennial professionals what matters to them when choosing to live in a high rise building. Amenities? Security? Sense of community? In other words, what makes a high rise a home?
Multifamily Portfolio
As we expand into multifamily housing, we invite you to explore our featured buildings and portfolio. Providing multifamily digital displays where people not only work but where they live and play.
Top 4 Multifamily Housing Events to Attend in 2022
We’ve listed four Multifamily real estate events that can strengthen your connections with the industry’s community in 2022. We hope to see you there!
Three Tips on Creating Community During the Holidays
The secret to becoming a sought-after multifamily location is to cultivate a feeling of community for residents. Check out these three creative neighborly practices that take aim at developing safe, welcoming spaces for resident connections to develop… and how to promote them!
Content that Contributes to a Positive Tenant Experience
Digital signage can be used in different ways to suit different needs. Read more and discover the benefits and features of digital signage and how to optimize the technology to enhance customer experience.
What is digital signage software? Your Questions Answered
Digital signage can be used in different ways to suit different needs. Read more and discover the benefits and features of digital signage and how to optimize the technology to enhance customer experience.
Hy.ly Interview | A Top 10 Must Have Virtual Leasing Tool
The current world of a prospective renter’s experience is frustrating, erratic and agent-driven. Hy.ly upgrades their clients to a world of autonomous, consistent, and brand-compliant experiences! Read more about Hy.ly in our August interview series.
Property Managers: Maximize Your Time to Provide a Greater Tenant Experience
Meet Larissa Laiti, Captivate's real estate expert and former property manager. In her blog post, she gives property management tips on how to reach goals, while being able to focus on tenant relationships… at the same time.
A Confident Return to Office – Empire State Realty Trust & Captivate
Now that vaccine distribution is ramping up, that return is closer to reality. But workers want to feel confident before they will consider stepping foot in the office. Real Estate leaders at Empire State Realty us in on what they have done to prioritize the health and safety of their tenants.
Design Engaging Tenant Messages with Captivate ScreenCenter™
Discover ways your building can use digital signage for successful tenant communication. From building announcements and leasing opportunities to community fitness and building events, customize your messaging to fit your property’s needs.
Reside Living | Athletic Director Lauren Lehocky Brings Residents Together
Meet Lauren Lehocky, the vibrant spirit, and genius behind Reside Living. Her empathy and creativity shed light through the pandemic bringing innovation and resident engagement. Read more on how she does just that.
WELL Certification – Your Questions Answered
What’s the buzz about WELL? We’re here to give you a brief overview and assist you in beginning your WELL certification journey.
2022 Health & Wellnes Trends | Office Pulse Research Newsletter
Diet, Exercise and Mental Health are all important to our personal wellbeing and productivity. Are people exercising more at home? Are they cooking more with fresh ingredients? Is the economic climate creating mental health challenges?
2022 Automotive Trends | Office Pulse Research Newsletter
The auto industry is set for a change. Are consumers charging towards electric vehicles? Economy or Luxury? What's influencing purchasing? Gain insight into this and more in the Captivate Office Pulse Automotive Industry newsletter.
2022 Finance Trends | Office Pulse Research Newsletter
Inflation, Fed rate hikes, and a fluctuating VIX all impact financial confidence. How confident are investors in their portfolio? How are professionals managing their financial assets? Gain insight into this and more in the Captivate Office Pulse Finance Industry newsletter.
Diversity, Equity, and Inclusion
In recognition of Global Diversity Awareness Month, Captivate has launched Drivers of Diversity – an editorial series that gives space to celebrate those who are doing the work on their teams and within their organizations to ensure all feel valued and respected.
2022 Consumer Electronics Trends | Office Pulse Research Newsletter
With continuous product innovation and growing technology adoption, what are professionals looking for to stay loyal? When are they shopping? What influences their purchase decisions?
2022 Holiday Shopping Trends | Office Pulse Research Newsletter
Holiday shopping seems to start earlier every year. When will professionals start shopping? How much will they spend? What are the top gifts they want for the holidays?
2022 Retail Trends | Office Pulse Research Newsletter
The pandemic accelerated the use of technology forcing consumers to shop online and learn how to use QR codes. Is in-store shopping making a comeback?
2022 Travel Trends | Office Pulse Research Newsletter
Ready. Set. Travel! Quarantining and pandemic isolation fueled a demand to travel. Last minute bookings, long stays, multiple trips are all on the table. Office Pulse research provides exclusive insights on the travel industry from our panel of business professionals.
2022 Alcohol Trends | Office Pulse Research Newsletter
Hard Seltzers. Hard Sodas. Old school favorites like beer and wine are being challenged by a new crop of alternatives. Delve into Captivate OFFICE PULSE research on the alcohol purchase behavior, how much professionals are spending & more.
Enhanced Mental-Health Offerings Pay Off With Employees
Despite companies making strides to close gendered pay gaps, 42% of working women still feel they aren’t being fairly compensated for the work they do, according to a recent Office Pulse survey.
2022 B2B Trends | Office Pulse Research Newsletter
The pandemic forced many businesses to pivot, reprioritize & reduce expenses. Now as they welcome back a dynamic workforce, Decision Makers are facing specific challenges. What are they facing? Where are they spending? What's happening with in-person meetings and business travel?
Captivate | OFFICE PULSE: Return To The Office Report
Captivate | Office Pulse research report provides in-depth analysis of the Who, When & Why Professionals are returning to the office. With vaccine rates high and COVID cases on the decline, the majority of employers have set re-opening timelines and employees are rejoining their coworkers in the office.
CAPTIVATE Webinar – All Impressions Are NOT Created Equal
Captivate hosted a informative webinar panel discussion with industry experts exploring the concept & future of Attention Metrics. You will glean insights around shifts to prioritize publishers who provide higher quality impressions that are strategically designed to push beyond viewability & capture attention.
Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH
The opportunity to effectively reach and engage consumers outside the home is growing increasingly important to marketers. Learn how Comscore helps agencies and brands access actionable, granular, venue-level data to measure and plan against Captivate’s DOOH inventory.
Conversations With Captivate: Boomer Esiason, NFL Quarterback, Chairman & CEO of Boomer Esiason Foundation, Media Personality
This edition of Conversations with Captivate educates viewers on Cystic Fibrosis, the work being done to find a cure, and the inspiring story of Boomer’s son, Gunnar. Boomer talks about his foundation: Boomer Esiason Foundation, or BEF (www.esiason.org) where he serves as Chairman and CEO in a continued quest to raise funds, awareness, and support for the Cystic Fibrosis Community.
Conversations With Captivate: Q&A With Venus Williams, Tennis Champion and Entrepreneur
This Women’s History Month Venus Williams takes aim at combatting the gender pay gap through increasing awareness & direct support of organizations making a difference. Part of her campaign includes a discussion with Captivate to support our Women In Business custom content series.
Conversations With Captivate: Q&A With Adrian Witter – Director of Programmatic & Partnerships, Kinetic Worldwide
Captivate's Lorenzo Papa and Adrian Witter of Kinetic discuss the state of Programmatic advertising media buying. Q&A provides fascinating insight into the channel's recent explosive growth, the advantages and shortfalls compared to traditional digital media buying, how agency partners can best support their clients in exploring the Programmatic option, and what the future holds.
Recap | The Office Return: Who, When, Why with Captivate and Placer.ai 2021
Trends & Insights The Office Return: Who, When, Why with Captivate and Placer.ai The Office Return: Who, [...]
Ad Age Webcast: Behind The Screens – Marketer Perceptions Vs. Reality
Scott Marden, CMO at Captivate reveals the truth around common perceptions vs. reality held by marketers regarding today's consumers.
AdWeek: Captivate Supports Small Business | Donates 1 Million In Advertising
To support this effort this May, Captivate will run the Small Business Spotlight editorial feature and donate up to $1 million in advertising inventory to small business owners to promote their products/services on our office advertising network.
AdWeek: International Women’s Day – Captivate brings “Women in Business” content series to digital signage screens across North America
In celebration of International Women's Day, Captivate is bringing a ‘Women in Business’ content series to life on screen. Feature aims to celebrate and inspire women across the workforce.
AdWeek: Captivate CEO – Marc Kidd on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights’
Captivate’s CEO Marc Kidd provides insight on the many professional and personal challenges (and sleepless nights) he faced during the uncharted waters of 2020.