2024 Workday Consumer Trends
Impact of Office Advertising on B2C Marketing
Office advertising is a strategic opportunity for brands to connect with consumers and influence personal purchase behavior during the workday. The steady increase in demands on our personal lives means that professionals are tackling more personal tasks at the office and juggling errands during the workday. This makes the office a prime arena for B2C purchase influence for everything from small daily errands to significant personal investment decisions.
Explore insights on workday purchase decisions and category specific data including health & beauty, grocery, pharma, alcohol, travel, insurance & more.
Explore the Office Pulse page for more research initiatives.
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