Advertising
Snackable Bite – POLITICAL
Snackable Bites from Captivate | OFFICE PULSE bring you bite size insights on a host of topics including travel, AI, streaming and finance all designed to to pique interest & inform marketing strategies. Our latest research explores the 2026 MID-TERM ELECTIONS, uncovering the issues professionals care about most, where they get their political news, and…
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B2B Brand to Demand: Your Guide to ABM During Market Uncertainty
Today’s B2B landscape is complex: budgets are scrutinized, buying cycles are longer, and decision-makers are more selective than ever. Yet innovation and tech investment aren’t slowing down — they’re accelerating. That means the brands who win aren’t the ones who spend the most; they’re the ones who spend the smartest. This eBook breaks down why…
Read MoreLeveraging Audience Targeting and ABM in DOOH: What Works Best
B2B advertising is no longer confined to digital feeds and inboxes. Decision-makers move through premium office towers, residential high-rises, airports, and business districts every day, and the most sophisticated marketers are meeting them there. ABM in DOOH has evolved into a precise, full-funnel strategy that helps brands influence the right companies, the right roles, and…
Read More2025 Elevator Advertising Benchmarks: Campaign Performance for CTR, Engagement, and ROI
Elevator advertising has evolved into a measurable, performance-driven channel within the broader digital out-of-home (DOOH) ecosystem. As marketers plan 2025 media strategies, the need for credible benchmarks has never been greater. Buyers want to understand what “good” performance looks like, how elevator advertising compares across categories, and how to forecast engagement and ROI with confidence.…
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Snackable Bite – B2C Shopping Behaviors
Snackable Bites from Captivate | OFFICE PULSE bring you bite size insights on a host of topics including vaccines, AI, streaming and finance all designed to to pique interest & inform marketing strategies. Our latest research focuses on consumer shopping behaviors across North America. Including how they discover new products, when they shop online, and…
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The CPG Marketer’s Guide to Digital Out-of-Home
The path to purchase for CPG brands is no longer linear. Today’s consumers are shopping more frequently, across more channels, and making everyday household decisions throughout the day. Today’s CPG marketers are navigating a more fragmented path to purchase, rising pressure to prove ROI, and growing complexity across channels. This guide was created to help…
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Unlock Contextual Relevance to Impact Campaign Performance
Relevance Is the New Reach: How To Align Place, Moment, and Message to Influence High-Value Decision-Makers In today’s attention-scarce landscape, context isn’t a creative afterthought – it’s a competitive edge. As the leading digital video network in premier office towers and luxury residential properties across North America, Captivate reaches professionals where they are most focused,…
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2026 Media Planning Guide: Your Checklist to Success
Reaching the right audience is no longer enough — leading brands are investing in environments where attention is earned, context strengthens relevance, and proximity drives action. Our 2026 Media Planning Guide: Your Checklist to Success breaks down the must-have planning considerations that help marketers maximize impact and drive measurable performance. Get strategies built for today’s…
Read MoreHow to Measure Attribution for Digital Advertising Screens: Tools & Metrics That Matter
As digital out-of-home (DOOH) advertising continues to mature, expectations around measurement have evolved with it. Today’s marketers aren’t just asking whether campaigns run; they’re asking how in-office advertising media influences real business outcomes, from awareness to action. For office buildings, elevators, and premium DOOH environments, attribution can feel complex. These aren’t click-based channels, and success…
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3 Strategies to Inspire Change with Targeted, Contextually Relevant Health & Wellness Advertising
Understand the power of collaborating with media partners that deliver higher impact campaigns through advanced targeting and content alignments that maximize relevance.
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