Advertising
Modernize Your B2B Marketing Strategy To Build Real Connection with Busy Decision Makers
Business success demands a dynamic, targeted marketing strategy. Today’s B2B marketers engage hard-to-reach professionals in spaces where they live and work.
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Why Is Captivate “B2B’s Trojan Horse”?
ANA Masters of B2B 2024 – Presentation In collaboration with Kandace Barker, Head of B2B Strategy at Initiative, Captivate hosted a session at the ANA Masters of B2B Marketing exploring the complexities of B2B marketing and how trusted partners like Captivate are the Trojan Horse within an overarching media strategy. As a leading premium video…
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Snackable Bite – Leisure Travel
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like AI, office attire, and “loud budgeting” to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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2024 Workday Consumer Trends
Impact of Office Advertising on B2C Marketing Office advertising is a strategic opportunity for brands to connect with consumers and influence personal purchase behavior during the workday. The steady increase in demands on our personal lives means that professionals are tackling more personal tasks at the office and juggling errands during the workday. This makes…
Read MoreDOOH Programmatic Guaranteed Now Available With Captivate
Captivate offers programmatic guaranteed to combine the power of programmatic with the control of direct campaigns targeting decision makers.
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Snackable Bite – AI
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like leisure travel, office attire, and “loud budgeting” to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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Snackable Bite – Lunch
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like AI, office attire, and “loud budgeting” to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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Snackable Bite – Loud Budgeting
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like AI, office attire, and leisure travel to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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Canada Out-of-Home Marketing & Measurement Bureau (COMMB) Office Study
In partnership with Captivate & Pattison the study explores the dynamics of office environments and examining how observers connect with office media in Canada COMMB has diligently explored the dynamic movements of individuals on-the-go, their commutes and their daily habits both pre and post COVID. Now, as Canadians increasingly transition back to their work environments, it’s…
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3 Strategies to Inspire Change with Targeted, Contextually Relevant Health & Wellness Advertising
Understand the power of collaborating with media partners that deliver higher impact campaigns through advanced targeting and content alignments that maximize relevance.
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