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CAPTIVATE Webinar: ALL Impressions Are NOT Created Equal

Captivate has created a powerful webinar that explores the acceleration of impression performance when campaigns prioritize publishers who provide higher quality impressions that are strategically designed to push beyond viewability & capture attention. In this Webinar, you’ll learn: Getting in front of an audience is the goal of any advertising campaign, but it’s not just any audience.…

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Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH

Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost  $27 billion dollars by 2025. The opportunity to effectively reach and engage consumers outside the home is growing increasingly important in a fragmented media landscape. Independent third-party measurement is fueling the integration of DOOH into omnichannel…

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Conversations With Captivate: Boomer Esiason, NFL Quarterback, Chairman & CEO of Boomer Esiason Foundation, Media Personality

Conversations with Captivate is an ongoing series of dialogues with Captivate’s viewers and partners who are doing high profile work on important philanthropic initiatives. In each interview we highlight an individual or organization raising awareness and crafting solutions on some of today’s most pressing issues, and give our listeners and readers a chance to learn,…

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Conversations With Captivate: Q&A With Venus Williams, Tennis Champion & Entrepreneur

This Women’s History Month Venus Williams takes aim at combatting the gender pay gap through increasing awareness & direct support of organizations making a difference.  Part of her campaign includes a discussion with Captivate to support our Women In Business custom content series that highlights the contributions of women in history, features advice from influential…

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Conversations With Captivate: Q&A with Adrian Witter, Director of Programmatic & Partnerships at WPP’s Kinetic

Programmatic Q&A:  Adrian Witter & Captivate’s Lorenzo Papa:  Captivate CRO Lorenzo Papa and Adrian Witter, Director of Programmatic & Partnerships at WPP’s Kinetic investment unit discuss the state of Programmatic media buying and its increasing importance for clients activating DOOH. Noting recent growth, they discussed advantages of programmatic compared to traditional media buying, how Kinetic…

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