Workday Consumers

2024 Workday Consumer Trends

Impact of Office Advertising on B2C Marketing Office advertising is a strategic opportunity for brands to connect with consumers and influence personal purchase behavior during the workday.  The steady increase in demands on our personal lives means that professionals are tackling more personal tasks at the office and juggling errands during the workday. This makes…

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COMMB The Office Study

Canada Out-of-Home Marketing & Measurement Bureau (COMMB) Office Study

In partnership with Captivate & Pattison the study explores the dynamics of office environments and examining how observers connect with office media in Canada COMMB has diligently explored the dynamic movements of individuals on-the-go, their commutes and their daily habits both pre and post COVID. Now, as Canadians increasingly transition back to their work environments, it’s…

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