Advertising

Targeted B2B Advertising

Business success demands a dynamic, targeted marketing strategy. Today’s B2B marketers engage hard-to-reach professionals in spaces where they live and work.

Captivate and WeWork recently announced our strategic partnership to bring digital content and advertising to WeWork locations across the U.S. and Canada. We are getting quite a bit of interest in this new venture, so we’d like to explain why we felt this partnership was necessary and what it means for agencies and brands as…

Captivate has created a powerful webinar that explores the acceleration of impression performance when campaigns prioritize publishers who provide higher quality impressions that are strategically designed to push beyond viewability & capture attention. In this Webinar, you’ll learn: Getting in front of an audience is the goal of any advertising campaign, but it’s not just any audience.…

Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost  $27 billion dollars by 2025. The opportunity to effectively reach and engage consumers outside the home is growing increasingly important in a fragmented media landscape. Independent third-party measurement is fueling the integration of DOOH into omnichannel…

Conversations with Captivate is an ongoing series of dialogues with Captivate’s viewers and partners who are doing high profile work on important philanthropic initiatives. In each interview we highlight an individual or organization raising awareness and crafting solutions on some of today’s most pressing issues, and give our listeners and readers a chance to learn,…

This Women’s History Month Venus Williams takes aim at combatting the gender pay gap through increasing awareness & direct support of organizations making a difference.  Part of her campaign includes a discussion with Captivate to support our Women In Business custom content series that highlights the contributions of women in history, features advice from influential…

Programmatic Q&A:  Adrian Witter & Captivate’s Lorenzo Papa:  Captivate CRO Lorenzo Papa and Adrian Witter, Director of Programmatic & Partnerships at WPP’s Kinetic investment unit discuss the state of Programmatic media buying and its increasing importance for clients activating DOOH. Noting recent growth, they discussed advantages of programmatic compared to traditional media buying, how Kinetic…

Scott Marden, CMO at Captivate and Stefan Martinovic, VP of Data Partnerships at Placer.ai use hard-hitting data to reveal the misconceptions around in-office versus work-from-home professionals. The Office Return Focuses On These 3 Questions:

Scott Marden, CMO at Captivate reveals the truth around common perceptions (or misconceptions?) held by marketers regarding today’s consumers.   Discussion centers around 4x key topics: What’s The Truth?  Is Perception The Reality?