Advertising
Top Programmatic Advertising Events to Attend in 2026
Leveraging the programmatic marketing ecosystem to connect, learn, and share through conferences and summits remains essential in today’s digital advertising landscape. These events accelerate individual professional growth and propel the industry forward by fostering innovation, collaboration, and transparency. With opportunities for idea exchange, hands-on workshops, solution showcases, and strategic discussions, they blend professional development with…
Read More
Creative Best Practices for Elevator & Lobby Digital Screen Advertising
As digital out-of-home (DOOH) media continues to evolve, the elevator and lobby screen has become a powerful canvas, offering advertisers a rare opportunity to connect with professionals in high-value settings. Whether it’s a ride up to the 60th floor or a few minutes spent in the building’s loby, these dwell-time moments are ideal for delivering…
Read More
Unlock Contextual Relevance to Impact Campaign Performance
Relevance Is the New Reach: How To Align Place, Moment, and Message to Influence High-Value Decision-Makers In today’s attention-scarce landscape, context isn’t a creative afterthought – it’s a competitive edge. As the leading digital video network in premier office towers and luxury residential properties across North America, Captivate reaches professionals where they are most focused,…
Read More
2026 Media Planning Guide: Your Checklist to Success
Reaching the right audience is no longer enough — leading brands are investing in environments where attention is earned, context strengthens relevance, and proximity drives action. Our 2026 Media Planning Guide: Your Checklist to Success breaks down the must-have planning considerations that help marketers maximize impact and drive measurable performance. Get strategies built for today’s…
Read More
B2B Brand to Demand: Your Guide to ABM During Market Uncertainty
Today’s B2B landscape is complex: budgets are scrutinized, buying cycles are longer, and decision-makers are more selective than ever. Yet innovation and tech investment aren’t slowing down — they’re accelerating. That means the brands who win aren’t the ones who spend the most; they’re the ones who spend the smartest. This eBook breaks down why…
Read More
Snackable Bite – VACCINES
Snackable Bites from Captivate | OFFICE PULSE bring you bite size insights on a host of topics including business travel, AI, streaming and finance all designed to to pique interest & inform marketing strategies. Our latest analysis focuses on Vaccine plans of professionals across North America this fall/winter. Including who is likely to get vaccinated,…
Read More
Snackable Bite – STREAMING & AD AVOIDANCE
Snackable Bites from Captivate | OFFICE PULSE bring you bite size insights on a host of topics including business travel, AI, CPG buying behavior and finance all designed to to pique interest & inform marketing strategies. Explore the Office Pulse page for these & more research reports. We surveyed our Canadian viewers to understand their…
Read More
Snackable Bite – STREAMING & AD AVOIDANCE
Snackable Bites from Captivate | OFFICE PULSE bring you bite size insights on a host of topics including business travel, AI, CPG buying behavior and finance all designed to to pique interest & inform marketing strategies. Explore the Office Pulse page for these & more research reports. Explore how CAPTIVATE can drive tune in for…
Read More
5 Ways DOOH Will Level-Up Your Campaign
Digital Out-of-Home (DOOH) is no longer just a complement to traditional media—it’s a powerful, data-driven channel that amplifies performance across every stage of your campaign. From precision targeting to measurable ROI, here are five reasons DOOH deserves a spot in your media mix: 5 Ways DOOH Will Level Up Your Campaign Related Content: 7 Ways…
Read More
Why Pharma Marketers Can’t Overlook the Workday
Pharma decisions don’t just happen in the exam room. They happen between meetings, during commutes, and even on coffee breaks. Our new Pharma eBook reveals why the workday is the new frontier for reaching healthcare-conscious professionals and decision-makers. Backed by fresh research and behavioral insights, the eBook explores how workplace media drives awareness, action, and…
Read More