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2024 Workday Consumer Trends

Impact of Office Advertising on B2C Marketing Office advertising is a strategic opportunity for brands to connect with consumers and influence personal purchase behavior during the workday.  The steady increase in demands on our personal lives means that professionals are tackling more personal tasks at the office and juggling errands during the workday. This makes…

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COMMB The Office Study

Canada Out-of-Home Marketing & Measurement Bureau (COMMB) Office Study

In partnership with Captivate & Pattison the study explores the dynamics of office environments and examining how observers connect with office media in Canada COMMB has diligently explored the dynamic movements of individuals on-the-go, their commutes and their daily habits both pre and post COVID. Now, as Canadians increasingly transition back to their work environments, it’s…

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MediaVillage: How Working Women Can Build a Village

MediaVillage In honor of International Women’s Day and Women’s History Month, Captivate takes another deep dive into the ever-evolving role of women in business. Early-career women have generally had more incentive to seek support from those navigating the corporate ladder in their situation. On the mentor side, too, accomplished women may feel a particular draw to…

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MediaVillage: Captivate – How To Advocate For Women And Bridge The Gender Gap

MediaVillage Captivate takes a deep look at Women in Business in honor of International Women’s Day and Women’s History Month.  Alice Gogh – SVP, Strategy, Innovation and Product at Captivate – leans on research from Captivate | OFFICE PULSE to explore the reality of the gender pay gap that exists today and offer advice for…

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