Thought Leadership

The path to purchase for CPG brands is no longer linear. Today’s consumers are shopping more frequently, across more channels, and making everyday household decisions throughout the day. Today’s CPG marketers are navigating a more fragmented path to purchase, rising pressure to prove ROI, and growing complexity across channels. This guide was created to help…

Relevance Is the New Reach: How To Align Place, Moment, and Message to Influence High-Value Decision-Makers  In today’s attention-scarce landscape, context isn’t a creative afterthought – it’s a competitive edge. As the leading digital video network in premier office towers and luxury residential properties across North America, Captivate reaches professionals where they are most focused,…

Understand the power of collaborating with media partners that deliver higher impact campaigns through advanced targeting and content alignments that maximize relevance.

Today’s B2B landscape is complex: budgets are scrutinized, buying cycles are longer, and decision-makers are more selective than ever. Yet innovation and tech investment aren’t slowing down — they’re accelerating. That means the brands who win aren’t the ones who spend the most; they’re the ones who spend the smartest. This eBook breaks down why…

Pharma decisions don’t just happen in the exam room. They happen between meetings, during commutes, and even on coffee breaks. Our new Pharma eBook reveals why the workday is the new frontier for reaching healthcare-conscious professionals and decision-makers. Backed by fresh research and behavioral insights, the eBook explores how workplace media drives awareness, action, and…

In this forward-looking discussion, we bring together leading voices in digital media and attention metrics including Adelaide’s CEO, Marc Guldimann to explore how attention is becoming an essential component of omnichannel strategy and campaign optimization. This informative conversation reinforces “its all about outcomes.” In today’s landscape with results-driven goals, impressions alone don’t cut it –…

Luxury Retail Advertising Influences Online & In-Store Purchases