Thought Leadership
Commuter Insights
Whether they’re in the office full time or hybrid employees are being asked for more in-office face time, professionals are spending an increasing amount of time commuting. Our latest Office Pulse research survey, explores the time spent per week, top modes of transportation, habits & mindset of today’s commuters. Download the Commuter Insights report to…
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Workday Consumer Trends
Impact of Office Advertising on B2C Marketing Office advertising is a strategic opportunity for brands to connect with consumers and influence personal purchase behavior during the workday. The steady increase in demands on our personal lives means that professionals are tackling more personal tasks at the office and juggling errands during the workday. This makes…
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Indoor Digital Advertising Opportunities in Canada
Read Advertising Insights for 2023 by Canada Out-of-Home Marketing & Measurement Bureau (COMMB), Captivate & Pattison In partnership with Captivate & Pattison, this 2023 study explores the dynamics of office environments and examining how observers connect with office media throughout Canada on a daily basis. COMMB has diligently explored the dynamic movements of individuals on-the-go,…
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Celebrate the Confident Communicator Through Our Women in Business Content Series
Captivate’s 2024 Women in Business content series focuses on empowering confident communication
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Target and Engage Leisure and Business Travelers to Influence Booking Behavior
Effective Reach of Frequent Leisure and Business Travelers
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Our DOOH Ad Services Put B2B Advertising in Front of Small Business Decision-Makers
Targeted B2B Advertising
Read MoreMediaVillage: How Working Women Can Build a Village
MediaVillage In honor of International Women’s Day and Women’s History Month, Captivate takes another deep dive into the ever-evolving role of women in business. Early-career women have generally had more incentive to seek support from those navigating the corporate ladder in their situation. On the mentor side, too, accomplished women may feel a particular draw to…
Read MoreMediaVillage: Captivate – How To Advocate For Women And Bridge The Gender Gap
MediaVillage Captivate takes a deep look at Women in Business in honor of International Women’s Day and Women’s History Month. Alice Gogh – SVP, Strategy, Innovation and Product at Captivate – leans on research from Captivate | OFFICE PULSE to explore the reality of the gender pay gap that exists today and offer advice for…
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Women in Business: Time to Ask For That Raise
Despite companies and even cities making strides to close gendered pay gaps, 42% of working women still feel they aren’t being fairly compensated for the work they do, according to a recent Office Pulse survey of more than 500 white-collar professionals. By contrast, 3 in 10 male professionals said the same. Despite this dissatisfaction, 40% of women said they have never asked for either a…
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Working Women Doing More With Less
The pandemic has brought the buzzworthy bullseye of work-life balance to the forefront, as childcare and conference calls are now colliding on so many daily calendars. But despite having more irons in the fire, working women seem to be handling the deluge of duties better than their male counterparts, a recent Office Pulse survey found.…
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