Canada Out-of-Home Marketing & Measurement Bureau (COMMB) Office Study

In partnership with Captivate & Pattison the study explores the dynamics of office environments and examining how observers connect with office media in Canada

COMMB has diligently explored the dynamic movements of individuals on-the-go, their commutes and their daily habits both pre and post COVID. Now, as Canadians increasingly transition back to their work environments, it’s more important than ever to uncover opportunities in indoor advertising for brand marketers in the office place.

COMMB’s 2023 Office Study delves into individuals who have office media in their places of work, their exposure to these screens, their opinions on effectiveness, action taken after exposure, as well as their patterns of navigating throughout these office environments. Audience data cuts available for professionals, business decision makers and Gen Z.