Real Estate

Our Residential Network has had explosive growth over the past 2 years with hundreds of multifamily buildings – including Student Housing – added to our portfolio and no signs of slowing down. Residential real estate portfolios see the value in building community through improved resident communication and are eager to add Captivate as a top tier…

Get ahead of the leasing season with these prompts, that will get you thinking about what you need to do to have the most successful leasing season yet: 1. Can prospective residents easily book tours of units? Tip: Use a calendar booking app, like Calendly, for leads to book tours right into your calendar By…

“House or location?” is a common hypothetical thrown around at dinner parties, and residents of high-rise condos and apartment buildings often choose the latter. People who choose to live in multifamily buildings opt for the location, a place close to the office and within walking distance of a coffee shop, grocer, or restaurant; a bustling urban…

COO of Multifamily Leadership & Co-Founder of Multifamily Women® Real Estate’s C-suite hasn’t always been the most diverse, but recently women have made inroads into the industry’s top management ranks. Meet Carrie Antrim, COO of Multifamily Leadership and Co-Founder of Multifamily Women®. Carrie creates content, and hosts podcasts and events that serve to educate and inspire a path towards a more…

We asked millennial business professionals why they chose to live in luxury high rise buildings, and what their experiences have been. High rises in large cities can sometimes get a reputation for feeling cold and impersonal, but millennial professionals still seek them out for rentals and homeownership. These buildings are often conveniently located in city…

The momentum for normalcy within community spaces, networking, and offices is surely growing. Here at Captivate, our focus in the new year is to uplift communities by bringing forward valuable events and resources to decision-makers. It’s important for leaders to start thinking and registering for events. By building new bridges in the multifamily space, leaders…

With so many condominiums and apartments being developed every day, it’s hard to stand out. The secret to becoming a sought-after location is to cultivate a feeling of community for residents. With loneliness becoming an epidemic and the holidays quickly approaching, now is the time to show your residents that your property is more than…

What kind of content makes people feel happy and engaged? People are inundated with information throughout the day. Work emails, news, personal events, and texts are all bidding for our attention. This information can affect us in different ways. Some communications uplift us, but others … not so much. The average media consumption is 7.5 hours per person…

What is digital signage? Digital signage is a screen you can customize and post your own full-screen messages. It is used to provide tenants, visitors, or the general public information you wish to convey. Digital signage is used in a variety of ways to suit different needs. It can be a tool to reach audiences…

Meet Hy.ly.  A virtual leasing tool that’s mission is to “change how multifamily works.”  Their flagship products hyTours, & hySurvey promises marketers a new life. The current world of a prospective renter’s experience is frustrating, erratic and agent-driven.  Hy.ly upgrades their clients to a world of autonomous, consistent, and brand-compliant experiences!No wonder Hy.ly has is…