Real Estate

Get ahead of the leasing season with these prompts, that will get you thinking about what you need to do to have the most successful leasing season yet: 1. Can prospective residents easily book tours of units? Tip: Use a calendar booking app, like Calendly, for leads to book tours right into your calendar By…

What is digital signage? Digital signage is everywhere! Digital signage is a screen that can be customized with messages relevant to individuals in that space. It enables business owners, property managers and others to communicate full-screen messages that provide tenants, visitors, or the general public with information on displays in common spaces or high-traffic areas.…

It is refreshing to see conference attendance rebounding & industry colleagues getting together to network, learn and bring some much needed fun back to our professional lives. There is no substitute for the value that in-person events, hands on learning and face-to-face conversation can provide. It is important for leaders to attend and encourage their…

Elevator leader, Schindler, recently posted a whitepaper, “Communication inside buildings. How to be efficient and effective. The role elevators play” to look at efficient communication trends in buildings, particularly in light of rapid urbanization. The article discusses the need and value of modern communication and how buildings offer the ideal landscape for agencies to connect…

“House or location?” is a common hypothetical thrown around at dinner parties, and residents of high-rise condos and apartment buildings often choose the latter. People who choose to live in multifamily buildings opt for the location, a place close to the office and within walking distance of a coffee shop, grocer, or restaurant; a bustling urban…

COO of Multifamily Leadership & Co-Founder of Multifamily Women® Real Estate’s C-suite hasn’t always been the most diverse, but recently women have made inroads into the industry’s top management ranks. Meet Carrie Antrim, COO of Multifamily Leadership and Co-Founder of Multifamily Women®. Carrie creates content, and hosts podcasts and events that serve to educate and inspire a path towards a more…

We asked millennial business professionals why they chose to live in luxury high rise buildings, and what their experiences have been. High rises in large cities can sometimes get a reputation for feeling cold and impersonal, but millennial professionals still seek them out for rentals and homeownership. These buildings are often conveniently located in city…

The momentum for normalcy within community spaces, networking, and offices is surely growing. Here at Captivate, our focus in the new year is to uplift communities by bringing forward valuable events and resources to decision-makers. It’s important for leaders to start thinking and registering for events. By building new bridges in the multifamily space, leaders…

With so many condominiums and apartments being developed every day, it’s hard to stand out. The secret to becoming a sought-after location is to cultivate a feeling of community for residents. With loneliness becoming an epidemic and the holidays quickly approaching, now is the time to show your residents that your property is more than…

What kind of content makes people feel happy and engaged? People are inundated with information throughout the day. Work emails, news, personal events, and texts are all bidding for our attention. This information can affect us in different ways. Some communications uplift us, but others … not so much. The average media consumption is 7.5 hours per person…