Industry Best Practices & Insights

Guide to Digital Signage | Your Questions Answered

Guide to Digital Signage | Your Questions Answered

September 15, 2021 | By Allie Maltz

1. What is digital signage?

  • Digital signage is a screen where you can customize and post your own messaging. It is used to provide tenants, visitors, or the general public information you wish to convey.

  • Digital signage can be used in different ways to suit different needs. It can be a tool to reach audiences outside their homes for brand recognition or product features. It can also be used by office buildings, apartment homes, or businesses, to bring attention to important information that enhances customer experience; like building protocols or events.

  • Digital signage is easy to set up. All you require is a screen, podium or wall mount, wifi or ethernet cable and digital signage software. You do not need to purchase a new screen as most companies can connect their digital signage software to a screen you already have.

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3. What is digital signage software? 

Digital Signage Software (often called content management systems) allows you to create, customize, schedule and post information to your screen. Digital signage often comes with a plug and play device, think firestick, that connects digital signage software to your screen, so you can manage your post.

3. What are the benefits of digital signage?

  • Customize Information Quickly

    As information continuously changes, digital signage is a way to update your audience with a click of a button. You can login to your digital signage software from your smartphone, allowing you to update quickly and in real-time. From a bathroom outage on the fourth floor, to a building-wide emergency, digital signage enables you to post changing information quickly and effectively.

  • Digital Signage VS Phone Notifications

    When we unlock our phones, we are often overwhelmed by emails and notifications and choose to only pay attention to what we think is important. That’s when information gets lost. With digital signage in high traffic areas, your audience has a much greater chance of seeing your messaging.

  • Foster Community 

    Digital signage is a way to help build and enhance community. You can use it to promote events going on in your building, workplace, or your neighborhood.

3. What is the best digital signage software for you?

  • What are your goals?

    Take into consideration your communication goals, and pain points, when communicating with your audience. Putting digital signage in high traffic areas provides better assurance eyes will be focussed on your message.

  • Make your message pop!

    If you’d like full control over what is being posted throughout the day, look for digital signage software that only posts your own messaging. Make sure it stands out. According to Ad World, “56% of a digital campaign’s outcome is dependent on the quality of the creative.”  If your digital signage is not engaging, it’ll be a fly on the wall and your information will get lost.

    If you don’t have the resources to always keep on top of your digital signage, find software that has managed content with which you can integrate.

    At Captivate, our editorial team partners with top media partners to bring local news, weather and sports. Within our content you can post your own, providing a one-stop source of current and timely information for your audience.

3. What is digital signage display vs TV?

  • Digital signage has one channel, with curated and customizable content that fits a building’s communication needs. Messaging is stagnant or on rotation, and conveys information that is specific to the location. You control the message that your audience sees, and how often they see it. It can be used in apartments homes, condos, office buildings or businesses.

  • TVs on the other hand, have multiple channels that are for public interest and do not address the needs of a specific location or even audience. 

    The same hardware can be used for both digital signage and TVs. You can use a digital screen for either use, it is the content on the screen that differs.

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