Industry Best Practices & Insights

Guide to Digital Signage | Your Questions Answered

Guide to Digital Signage | Your Questions Answered

September 15, 2021 | By Allie Maltz

1. What is digital signage?

  • Digital signage is a screen you can customize and post your own full-screen messages. It is used to provide tenants, visitors, or the general public information you wish to convey.

  • Digital signage is used in a variety of ways to suit different needs. It can be a tool to reach audiences outside their homes for brand recognition or product features. It can also be used by office buildings, apartment homes, or businesses, to bring attention to important information that enhances customer experience, like building protocols or events.

  • Digital signage is easy to set up. All you need is a screen, a way to secure your screen (such as a podium or wall mount), use wifi or ethernet cable and digital signage software. Most companies can connect their digital signage software to your existing screen, you won’t need to purchase a new one.

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3. What is digital signage software? 

Digital Signage Software (often called a content management system) allows you to create, customize, schedule and post information to your screen. Digital signage often comes with a plug and play device, (think firestick) that connects digital signage software to your screen, so you can manage your post (content or messaging).

3. What are the benefits of digital signage?

  • Customize Information Quickly

    As information continuously changes, digital signage is a way to update your audience with a click of a button. You can login to your digital signage software from your smartphone, allowing you to update quickly and in real-time. From a bathroom outage on the fourth floor, to a building-wide emergency, digital signage enables you to post changing information quickly and effectively.

  • Digital Signage VS Phone Notifications

    When we unlock our phones, we are often overwhelmed by emails and notifications and choose to only pay attention to what we think is important. That’s when information gets lost. With digital signage in high-traffic areas, your audience has a much greater chance of seeing your messaging.

  • Foster Community 

    Digital signage is a way to help build and enhance your community. You can use it to promote events in your building, workplace, or your neighborhood.

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what is digital signage software?

3. What is the best digital signage software for you?

  • What are your goals?

    Take into consideration your communication goals, and pain points, when communicating with your audience. Putting digital signage in high traffic areas provides better assurance eyes will be focused on your message.

  • Make your message pop!

    If you’d like full control over what is being posted throughout the day, look for digital signage software that only posts your own messaging. Make sure it stands out. According to Ad World, “56% of a digital campaign’s outcome is dependent on the quality of the creative.”  If your digital signage is not engaging, it’ll be a fly on the wall and your information will get lost.

    If you don’t have the resources to always keep on top of your digital signage, find software that has managed content with which you can integrate.

    At Captivate, our editorial team partners with top media partners to bring local news, weather and sports. Within our content you can post your own, providing a one-stop source of current and timely information for your audience.

3. What is digital signage display vs TV?

  • Digital signage has one channel, with curated and customizable content that fits a building’s communication needs. Messaging is static or on rotation and conveys information that is specific to the location. You control the message that your audience sees, and how often they see it. It can be used in apartments homes, condos, office buildings or businesses.

  • TVs on the other hand, have multiple channels that are for public interest and do not address the needs of a specific location or audience. 

    The same hardware can be used for both digital signage and TVs. Both digital signage and TV use the same hardware, it’s the content and ability to manage content that differs.

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