Industry Best Practices & Insights

How Multifamily Buildings Can Support Local Businesses with Residential Digital Displays

How Multifamily Buildings Can Support Local Businesses with Residential Digital Displays

February 15, 2021 | By Allie Maltz | Sales Strategy 

“House or location?” is a common hypothetical thrown around at dinner parties, and residents of high-rise condos and apartment buildings often choose the latter.

Many people opt to live in small spaces for the location, close to the office and within walking distance of a coffee shop, grocer, or restaurant. People choose to live in high-rises for the bustling and charming neighborhoods that surround them. Unfortunately, due to COVID-19, this neighborhood charm is struggling.

Use Residential Digital Signage to Advertise Neighborhood Businesses

It’s true that most local businesses have social media accounts or online shops, but they can be hard to find. A large part of consumer awareness is walk-by. As people are doing less window shopping due to restrictions, residential digital displays can give local businesses access to consumers while helping residents explore, discover, and support neighborhood shops.

Advertise with Captivate Create in residential buildings

Residential digital displays can give local businesses access to consumers while helping residents explore, discover, and support neighborhood shops.

How Can Multifamily Buildings Help Advertise Local Businesses? A Step-by-Step Guide

  • Acquire the Perfect Multifamily Amenity, a Digital Signage Display
    Order a Smart TV through Captivate that has curated news, weather, transit info, and most importantly, a resident communication tool – the leading multifamily content management system on the market. Your building might even qualify for a complimentary one!  If you already have a screen, opt for our Captivate Go plug-in, which turns any screen into a Captivate Screen.

  • Check out Captivate Create
    When purchasing a Captivate Smart TV your building is automatically loaded into our database, Captivate Create. Any small business can then go to Captivate Create for Local Advertisers, choose a building and schedule their own ad. Check out Captivate Create here.

  • Let Local Businesses Know! (And residents in your building who own businesses too!)
    Once you’ve got your multifamily digital display, visit your local businesses and let them know about Captivate Create. If they’re not open, send them an email or print them a letter. We’ve got a template here.

    Many of your residents have chosen your building for the neighborhood, and supporting your residents and local business further cultivates and fosters a strong sense of community.

Would you like to extend the conversation?

Book a demo to learn more about our residential digital displays that can support local businesses in your community.

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