“House or location?” is a common hypothetical thrown around at dinner parties, and residents of high-rise condos and apartment buildings often choose the latter.
Many people opt to live in small spaces for the location, close to the office and within walking distance of a coffee shop, grocer, or restaurant. People choose to live in high-rises for the bustling and charming neighborhoods that surround them. Unfortunately, due to COVID-19, this neighborhood charm is struggling.
Use Residential Digital Signage to Advertise Neighborhood Businesses
It’s true that most local businesses have social media accounts or online shops, but they can be hard to find. A large part of consumer awareness is walk-by. As people are doing less window shopping due to restrictions, residential digital displays can give local businesses access to consumers while helping residents explore, discover, and support neighborhood shops.