“House or location?” is a common hypothetical thrown around at dinner parties, and residents of high-rise condos and apartment buildings often choose the latter.
People who choose to live in multifamily buildings opt for the location, a place close to the office and within walking distance of a coffee shop, grocer, or restaurant; a bustling urban neighborhood with unique character defined by local businesses. Unfortunately for many small businesses still struggling due to the pandemic’s lingering effects, neighborhood character has suffered in many urban environments.
Residential Digital Signage Can Boost Neighborhood Businesses and Build Community
While most local businesses have some web and social media presence, they can be hard to find. Most mom-and-pop shops rely on foot traffic and word of mouth to grow consumer awareness. With business lagging, residential digital signage displays can give local businesses a much needed boost in consumer awareness while at the same time helping residents explore, discover, and shop local.