Leveraging Digital Signage Is Not a Trend. It’s the New Standard for Commercial Real Estate.

In today’s commercial real estate landscape, tenant expectations are evolving, and digital communication is no longer a nice-to-have. It’s essential. 

From shorter lease terms to greater demands for workplace experience, tenants expect seamless information, curated amenities, and real-time communication that reflects the sophistication of the space they occupy. 

Digital signage answers that call.

No longer just a trend, it has become a cornerstone of high-performing office properties in the CRE space — enhancing operations, elevating brand perception, and helping buildings stand out in a competitive leasing environment. 

Our digital communication solutions are designed to meet these shifting needs — merging premium aesthetics, intelligent messaging, and operational efficiency into one integrated solution. 

Whether you’re in a tech-driven market like Austin, Texas, or managing a landmark tower in downtown Boston, digital is redefining the tenant experience. 

Built for Engagement. Designed for Impact.

Today’s CRE tenants want more than a static bulletin board in the lobby. 

Digital signage transforms building communication into a modern, branded experience that allows for, delivering critical updates with style. 

From elevator delays and fire drills to wellness events and building announcements, messages are delivered in real time in high-visibility areas: lobbies, common areas, and elevators. 

The Captivate brand sets itself apart with professionally curated content. TheOur platform combines building messaging with dynamic editorial — business headlines, market data, lifestyle content, — to keep screens relevant and noticed by decision-makers and office dwellers alike. 

Operational Efficiency at Scale for Commercial Tenant Properties

For property managers and operations teams, the value is immediate. 

A centralized content management systemem, like the one provided by Captivate’s, streamlines messaging across multi-property portfolios — saving time, reducing manual updates, and ensuring brand consistency. 

When tenants are well-informed, operational friction is reduced. Fewer emails. Fewer service desk calls. More time for teams to focus on delivering premium service. 

From highlighting conference room reservations to promoting on-site services and events like fitness centers and happy hours, digital signage becomes a tool for both efficiency and engagement.

Advancing Sustainability & Wellness Goals for Better Living

For properties pursuing ESG (environmental, social, and governance) goals or green certifications like LEED or WELL, digital signage supports both. 

It eliminates the need for printed notices, uses energy-efficient systems, and offers off-hours power-saving modes. It also creates a channel for communicating your building’s sustainability achievements. 

Wellness content can be integrated throughout the experience, reinforcing your building’s commitment to occupant well-being with editorial on stress relief, productivity tips, and healthy habits. 

Captivate supports these goals with ready-to-use, wellness-aligned content that complements your property’s wellness and ESG strategy.

Safety, Compliance & Future-Proofing for All Tenants & Visitors

Digital signage plays a critical role in communicating emergency information, weather alerts, and time-sensitive announcements — supporting ADA and safety compliance across your property. 

Forward-looking properties are also exploring enhanced systems with two-way capabilities such as voice, video, and visual alerts. Setting the stage for the next evolution in smart building communication.

Earn A Competitive Edge in Premium Office Space

In high-end commercial properties, design and functionality must go hand in hand. 

Captivate’s solutions are intentionally crafted to complement upscale environments. Featuring sleek, flush-mounted displays and no-drill kiosk options that preserve architectural integrity while upgrading the experience. 

Whether deployed in a flagship property or scaled across a national REIT portfolio, we help to empower CRE leaders with communication that is clear, elevates the tenant experience, and drives long-term satisfaction.

It’s a modern amenity with measurable value. Because when tenants feel informed, engaged, and supported—they renew. 

Download this eBook to explore the importance of a clearly defined and properly executed tenant communication strategy and examine PropTech solutions to achieve success.