Insights

September 21 marked day 142 of the Writers Guild of America (WGA) and SAG-AFTRA strikes. Although one of the most recent talks between the WGA and the Alliance of Motion Picture and Television Producers (AMPTP) lasted more than ten hours, it appears unlikely an agreement is on the horizon at any time soon. That’s not…

Increasing awareness and amplifying a brand’s influence requires getting their ads in front of the right people at the right time across multiple channels. Of course, you do everything you can to ensure the brands you represent benefit from your well-calculated diversification. But as you’re evaluating the impact of your television strategy, you’ve likely noticed…

You go to great lengths to ensure your clients’ ads are seen in the right place at the right time. But even with precisely defined parameters, lackluster performance on a single channel can negatively impact your ROI. When you’re tasked with boosting brand recognition, generating leads, and driving sales, you naturally want to keep waste…

Whether it’s on or off-campus, student housing is a unique type of real estate space requiring special consideration from property managers. College life involves many types of school-sponsored social events, notices from faculty, and messaging to foster a strong sense of community.  Developing a solution for delivering this information clearly, easily, and cost-effectively is crucial.…

Building owners trust their community managers to oversee nearly every aspect of day-to-day operations. Not only are most property managers responsible for listing vacancies, negotiating leases, and managing overhead costs, but their overall success is determined by their ability to create an environment that attracts and retains tenants. For property owners and their management teams,…