Insights
Digital Office Advertising and The Power of Innovative Partnerships
Today’s most successful advertisers are capturing the attention of the audience most likely to purchase the products and services of their B2B and B2C clients, and they’re doing it through the power of collaboration. It has long been a challenge to build a media strategy that strikes the precise mix of more conventional media channels…
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Unlock Video Strategy Success: Explore Our Turnkey Extension Beyond TV
Your clients depend on your ability to build plans that capture the attention of their target audiences where and when their messages have the most impact. Although market analysts are anticipating an 8% spending increase in 2024, it’s clear that linear and “older” digital advertising methods are less effective than they once were. Advertisers are…
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Choosing the Right Digital Signage Solution for Your Property: A Comprehensive Guide
The occupants in your building are your customers. It’s up to you to create an atmosphere that drives occupancy, increases overall tenant satisfaction, and ensures optimal renewal rates. If you’ve been looking for a way to modernize your property, you’ve likely considered the many advantages of installing digital screens in your lobbies, elevators, and high-traffic…
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Maximizing Elevator Advertising Impact with Precision Targeting Strategies
With every new campaign, your agency is tasked with building an effective media plan that delivers your compelling narrative to a specific audience. You understand the brands’ objectives, the interests and values of their intended audience, and the importance of refining targeting parameters across multiple media channels. If too many channels you’re tracking are hitting…
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5 Simple Ways to Make Residents Happy and Increase Renewals
With vacancy rates expected to hover around 6.25% moving into 2024, building owners and community managers are feeling the strain of steadily increasing competition in a market where supply is outpacing demand. To help ensure maximum occupancy, they’re focusing on lease renewal rates and making the satisfaction of their residential community members their top priority.…
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Effective Media Planning To Influence Luxury Holiday Shoppers
Holiday shopping seasons aren’t like other times of the year—consumers, especially upscale consumers—are looking to spend thousands of dollars on luxury purchases in a very short period of time. In fact, holiday shoppers with a household income above $120,000 are expected to spend more than $3,000. But during this potentially lucrative window, marketers across various…
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Which Digital Signage Software Enhances Building Communication? Discover the Best Choice
Digital signage is popping up just about everywhere. As the person responsible for residential communication in a multifamily community, you’ve likely desired a simple, turnkey solution to publish your property messages on screens installed in your high-traffic common areas to improve communication. After all, in buildings where property managers use digital signage software to enhance…
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Navigating Media Strikes: Why Captivate is the Key to Advertising Campaign Success
September 21 marked day 142 of the Writers Guild of America (WGA) and SAG-AFTRA strikes. Although one of the most recent talks between the WGA and the Alliance of Motion Picture and Television Producers (AMPTP) lasted more than ten hours, it appears unlikely an agreement is on the horizon at any time soon. That’s not…
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How to Amplify Your Brand’s Influence with Residential Network Advertising
Increasing awareness and amplifying a brand’s influence requires getting their ads in front of the right people at the right time across multiple channels. Of course, you do everything you can to ensure the brands you represent benefit from your well-calculated diversification. But as you’re evaluating the impact of your television strategy, you’ve likely noticed…
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How to Achieve Higher ROI with the Power of Elevator Advertising
You go to great lengths to ensure your clients’ ads are seen in the right place at the right time. But even with precisely defined parameters, lackluster performance on a single channel can negatively impact your ROI. When you’re tasked with boosting brand recognition, generating leads, and driving sales, you naturally want to keep waste…
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