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How to Optimize Communication with Commercial Digital Signage

The commercial property market is dynamic, complex, and highly competitive. Whether you’re responsible for a single location or an expansive portfolio, the atmosphere you create not only impacts your brand image, it also plays a crucial role in your ability to attract and retain tenants.  To ensure maximum occupancy, today’s commercial property owners are investing…

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Six Ways to Enhance Common Areas Using Digital Signage Software

In today’s competitive real estate market, multifamily property owners and community managers spend a considerable amount of time determining which amenity upgrades will have the most impact on their residential communities.  Although you may be impressed with how easy it can be to transform an HDMI-capable screen into a cost-effective messaging tool—with the right digital…

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3 Ways DOOH B2B Advertising in Office Buildings Drives Results

As an advertiser, leveraging the power of digital out-of-home (DOOH) advertising can be a game-changer for reaching valuable business audiences. By placing ads on DOOH screens in prime office building locations, you can streamline communication with hard-to-reach professionals, capture their attention in contextually relevant environments, and drive impactful results for your B2B clients. You can…

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Digital B2B Advertising Is Essential

Why Digital B2B Advertising Is Essential for Your Business

In today’s digitally connected workplace environment, B2B buyers spend only 17% of their purchase journey interacting with sales representatives. An estimated 50-90% of purchasing decisions are debated and finalized before C-suite executives, owners/partners,  ITDMs, or other decision makers initiate contact.  Since 95% of buyers aren’t actively looking to purchase specific products or services at any…

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Building Tenant Satisfaction With Real Estate Digital

Building Tenant Satisfaction With Real Estate Digital Signage

A building with the latest in-demand features and tenant amenities will achieve elevated status and attract interest. Most prospective tenants weigh the perks of working in one commercial real estate (CRE) multifamily community against the amenities offered in another before finalizing their leasing decisions.  But even with the most lavish amenities, tenants who don’t feel…

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How to Elevate Your Brand with Residential Advertising

Most advertisers are painfully aware of their need to overcome the many challenges of reaching some of today’s most elusive consumers. Instead of squandering resources in digital spaces that are proving less effective over time, savvy advertisers are following the advice of industry experts and acknowledging the need for diversification. To achieve this, agencies are…

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commercial digital signage

Commercial Digital Signage: 7 Ways to Modernize Communication

Today’s commercial real estate (CRE) property owners work hard to create a building atmosphere that appeals to a variety of tenants working in multiple businesses and industries—people who happen to share space in a single location. This requires weighing the impact of nearly every property-related decision against its possible effect on building aesthetics, visitor perception,…

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B2B Programmatic Advertising

Challenges and Opportunities in B2B Programmatic Advertising

Today’s most successful B2B advertising campaigns work to influence the purchasing decisions of enterprise, medium and small business decision-makers with highly targeted ad placement over multiple media channels. Winning strategies focus on creating positive brand associations, building on consumer awareness, and generating leads. For all B2B advertisers, targeting and effectively reaching influential decision-makers and B2B…

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Effective Residential Advertising on Digital Screens

Strategies for Effective Residential Advertising on Digital Screens

In premium residential communities from coast to coast, digital out-of-home (DOOH) displays are highly valued. For property owners and their management teams, the screens installed in their elevators, lobbies, and other well-traveled common areas are a valuable amenity for their residents—ideal for displaying property messages and providing relevant content residents enjoy watching. Advertisers looking for…

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Agency Invests in the Future with In-Office Advertising

The Future of In-Office Advertising: Trends to Watch in 2024 and Beyond

Advertisers are continuously challenged to keep pace with today’s rapidly evolving digital media capabilities and the subsequent changes in consumer behaviors and expectations. With most strategists casting a much wider net to expand their reach, it’s important to pay close attention to the possible impact of emerging trends. As industry experts make their predictions for…

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