Top B2B Advertising & Marketing Events to Attend in 2026
Conferences and summits continue to be indispensable touchpoints in the B2B marketing landscape by bringing the industry together to connect, learn, and collaborate. These events accelerate professional development and propel the field forward by fostering innovation, cross-functional alignment, and strategic problem-solving. Through idea exchanges, hands-on workshops, solution showcases, and expert-led discussions, attendees gain actionable insights while building high-value relationships. Encouraging marketing leaders and their teams to participate is essential, as these gatherings deepen understanding of market dynamics, inspire new growth strategies, and strengthen competitive positioning across the broader B2B ecosystem.
Below, we’ve highlighted seven B2B Advertising & Marketing Events in 2026 to help you strengthen your industry connections.
B2B Marketing Exchange
When: March 9-11
Where: Carlsbad, CA
Why you should attend:
Centered on a new 2026 theme designed to help B2B marketers navigate shifting buyer expectations and evolving go-to-market models, B2B Marketing Exchange West delivers focused content tracks built around hands-on workshops, real-world case studies, and expert-led sessions. Whether you’re refining your demand engine, strengthening sales–marketing alignment, or leveling up your content and ABM strategies, B2BMX West offers the insights, frameworks, and peer community you need to drive impact with confidence and creativity.
B2B Summit North America
When: April 26-29
Where: Phoenix, AZ
Why you should attend:
The Forrester B2B Summit North America 2026 is designed for marketing, sales, and product leaders seeking to stay ahead in an increasingly complex B2B environment. The event centers on helping organizations navigate shifting buyer expectations, the accelerating impact of generative AI, and the growing preference for digital-first, self-guided purchase journeys. Through hands-on workshops, analyst-led roundtables, and keynotes from industry experts, attendees gain actionable insights on revenue transformation, customer trust, and go-to-market alignment. Participants also receive access to exclusive Forrester research, proven frameworks, and high-value peer networking. This summit will empower teams to drive growth and lead with confidence in the next era of B2B.
ANA Masters of B2B Marketing Conference
When: June 3-5
Where: Chicago, IL
Why you should attend:
Since its debut in 2017, the ANA Masters of B2B Marketing Conference has become the definitive event for forward-thinking B2B marketers. The 2026 program delivers masterclasses, real-world case studies, and interactive discussions that showcase how leading brands are redefining modern B2B engagement. Attendees will gain cutting-edge strategies and practical tools, connect with influential marketers, agency partners, and technology innovators, and celebrate excellence at the B2 Awards Gala – all designed to equip teams to excel in the next era of B2B marketing.
B2B Ignite
When: July 1
Where: London, UK
Why you should attend:
B2B Ignite 2026 remains Europe’s largest and most influential gathering of practical, future-focused B2B marketers. Amid evolving buyer expectations, accelerating AI innovation, and ongoing market uncertainty, the event delivers the clarity, frameworks, and confidence needed to lead with impact. Attendees gain actionable insight into what truly drives modern B2B performance through expert speakers, exclusive research, hands-on workshops, and unfiltered case studies. With a powerful blend of learning, networking, and inspiration, B2B Ignite equips marketers to stay ahead of industry shifts and drive measurable growth.
United States B2B Marketing Expo
When: Sept 23-24
Where: Las Vegas, NV
Why you should attend:
The B2B Marketing Expo 2026 delivers a powerhouse lineup of expert-led seminars, live technology demonstrations, and hands-on masterclasses designed to equip marketers with practical strategies for growth. Marketing, sales, and entrepreneurial leaders can explore emerging tools, connect with industry innovators, and gain insights that translate into measurable results. Whether you’re focused on scaling your business, refining your skill set, or forging high-value partnerships, the B2B Marketing Expo remains a must-attend event for B2B success.
MarketingProfs B2B Forum
When: Nov 2-4
Where: Boston, MA
Why you should attend:
The MarketingProfs B2B Forum 2026 is built for marketers looking to elevate their craft, unlock creative thinking, and stay competitive in a rapidly evolving landscape. The event features expert-led workshops, inspiring keynotes, and hands-on sessions spanning AI, analytics, content strategy, storytelling, SEO, and more. Engage with a vibrant community of marketers through curated networking and collaborative learning. Whether your focus is driving growth, strengthening your brand, or demonstrating ROI, this forum delivers practical insights and meaningful connections to accelerate success.
B2B Online
When: Nov 9-11
Where: Atlanta, GA
Why you should attend:
B2B Online Atlanta 2026 is built for manufacturing and distribution leaders committed to transforming how they sell, market, and engage customers. With a strong focus on eCommerce excellence, omnichannel strategy, and digital innovation, the event delivers practical insights through keynotes, workshops, and executive-led roundtables. Attendees will explore the latest trends in AI, SEO, customer experience, and digital modernization while forging high-value connections in a collaborative, hands-on setting. B2B Online provides the tools, community, and momentum needed to compete and win in today’s evolving B2B landscape.
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