Attention Metrics Webinar – Adelaide + Captivate

In this forward-looking discussion, we bring together leading voices in digital media and attention metrics including Adelaide’s CEO, Marc Guldimann to explore how attention is becoming an essential component of omnichannel strategy and campaign optimization.

This informative conversation reinforces “its all about outcomes.” In today’s landscape with results-driven goals, impressions alone don’t cut it – attention is what drives outcomes.

You’ll learn actionable takeaways for optimizing media strategy plus:

• Why attention is a critical KPI
• How to optimize with AU scores across direct + programmatic
• The Captivate advantage in delivering top-tier AU scores

All conversation drives towards leveraging attention to drive stronger ROI and unlock new value from your media strategy.

Find out more about Captivate’s Attention Scores: Captivate OFFICE PULSE Research

Contact our Adelaide partner at info@adelaidemetrics.com or www.adelaidemetrics.com