Advertising

Scott Marden, CMO at Captivate and Stefan Martinovic, VP of Data Partnerships at Placer.ai use hard-hitting data to reveal the misconceptions around in-office versus work-from-home professionals. The Office Return Focuses On These 3 Questions:

Scott Marden, CMO at Captivate reveals the truth around common perceptions (or misconceptions?) held by marketers regarding today’s consumers.   Discussion centers around 4x key topics: What’s The Truth?  Is Perception The Reality?

Captivate’s Chief Revenue Officer Lorenzo Papa pens an article in AdWeek focused on how the advertising industry can help support Small Businesses who have been negatively impacted by the pandemic. (Click Here)   Captivate’s Small Business Spotlight Initiative: May has historically been known as Small Business Month, highlighted by the SBA’s Small Business Week.  Supporting businesses…

TL;DR Q: What does this initiative cover?A: It’s the launch of the Women in Business content series by Captivate, showcased on ~12,000 digital signage screens across North America.Q: Why was it created?A: To spotlight how women in business have been disproportionately affected by the pandemic and provide real-world leadership advice and inspiration.Q: What’s the value for brands…

Captivate’s CEO Marc Kidd shares insight with AdWeek on the many professional and personal challenges (and sleepless nights) he faced during the uncharted waters of 2020. TL;DR In 2020, Marc Kidd, CEO of Captivate, faced unprecedented disruption as workplace foot-traffic collapsed. He prioritized transparency, preserved cash, accelerated digitisation (including launching the SCAN health-safety solution), and expanded…