Captivate’s CEO Marc Kidd shares insight with AdWeek on the many professional and personal challenges (and sleepless nights) he faced during the uncharted waters of 2020.
Marc Kidd’s story is one of managing the delicate balance of creating a new roadmap for the company while preserving the culture and supporting employee morale. Like many companies, 2020 became a year of pivoting, product innovation, and partnerships for Captivate.
Our focus shifted from the commercial office space to expand our scale in multifamily properties. Innovation lead to our first new product since the company’s inception – Captivate | SCAN health safety amenity. Strategic partnerships allow us to offer advertisers enhanced reach of high-quality audiences beyond the office including on the golf course, doctor’s offices & additional programmatic platforms.
Key takeaways from Marc include:
- Complete transparency within your company is a necessity to move forward
- Ask for external feedback from customers, stakeholders and competitors
- Continue to trust your instincts
- And learn to move fast, but always with purpose
Read the full AdWeek article. Click Here.
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