Scott Marden, CMO at Captivate reveals the truth around common perceptions (or misconceptions?) held by marketers regarding today’s consumers.
Discussion centers around 4x key topics:
- Consumer Activity – Are people venturing out of their homes?
- Working From Home – Will WFH become the new normal?
- TV Viewership – How drastically has the TV marketplace changed?
- The Economy – Is the demise of the economy exaggerated?
What’s The Truth? Is Perception The Reality?
- Watch The Ad Age Webcast Here
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