Captivate DOOH Programmatic Guaranteed Now Available with Vistar Media
Captivate Extends Programmatic Guaranteed Offering with Vistar Media. Offering Clients Expanded Access to Advanced Digital Out of Home Advertising with True Programmatic Guaranteed Deals.
What Is Programmatic Guaranteed?
Programmatic Guaranteed (PG) is the latest evolution in programmatic media buying, combining the automation and targeting capabilities of programmatic with a level of control previously only available to direct buys. Programmatic Guaranteed secures the advertiser’s desired impressions on targeted digital advertising display screens at a fixed price & volume. With this level of transparency and control into both delivery and performance, PG enables advertisers to execute their media strategy with more certainty and efficiency.
Captivate continues to expand our PG offering to meet the buyer’s needs. Captivate enables more advanced, granular levels of control than typical DOOH publishers. We elevate the client’s level of confidence by offering the ability to determine investment distribution down to the building level. Additionally, Captivate recently rolled out content alignment capability that maximize campaign relevance and impact.
Benefits of Programmatic Guaranteed for Advertisers
#1: Predictable Campaign Performance
Programmatic Guaranteed allows advertisers to forecast campaign performance at a much more granular level. Advertisers can anticipate reach, impressions, and other key metrics with higher precision, which allows for more exact campaign planning. Additionally, PG ensures consistent ad placement and pacing, thereby reducing the risk of under delivery or overspending.
#2: Enhanced Targeting and Control
Advertisers enjoy greater control over targeting parameters and ad placements within Programmatic Guaranteed deals. While all programmatic purchasing methods allow advertisers to reach precise audience segments, PG is a good option to ensure that the entirety of a budget will be spent with a specific distribution across selected buildings. That means that advertisers who require this more exact level targeting can more precisely allocate their budget according to their strategic goals.
#3: Improved Transparency and Reporting
Advertisers gain improved transparency and reporting capabilities through Programmatic Guaranteed. Real-time access to campaign and performance metrics allows advertisers to track the effectiveness of their campaigns, optimize targeting strategies, and make data-driven decisions to maximize ROI.
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Want to learn more about Programmatic Guaranteed?
Check out our ‘Interview with an Expert‘ featuring Captivate’s SVP, Programmatic & Innovation dedicated to all things PG
Would you like to extend the conversation?
Book a demo to learn more about impactful, engaging digital signage solutions from Captivate.
