AdWeek: International Women’s Day – Captivate Brings ‘Women in Business’ Content Series to 12K Digital Signage Screens Across North America

TL;DR

Q: What does this initiative cover?
A: It’s the launch of the Women in Business content series by Captivate, showcased on ~12,000 digital signage screens across North America.
Q: Why was it created?
A: To spotlight how women in business have been disproportionately affected by the pandemic and provide real-world leadership advice and inspiration.
Q: What’s the value for brands and advertisers?
A: The initiative delivers high-visibility, meaningful content that enhances brand-association with inclusive, empowering messaging—aligning marketing with cultural relevance.

Captivate’s ‘Women in Business’ content series aims to celebrate and inspire women across the workforce. 

The custom content series will speak to the challenges faced by women who have been disproportionately hurt during the pandemic and subsequent economic crisis and elevate the voices of women who are leading in the business world. 

“We believe this series will provide uplifting, inspirational, real-life advice that encourages further camaraderie not only during Women’s History Month but going forward,” said Kate Scanlan, content director at Captivate. 

The ‘Women in Business” campaign will feature top women leaders from brands like Accenture, Hulu, Hyundai, Initiative, OMD and Verizon Media with tips on time and stress management, career advancement and advice they’d give their younger selves.  

Read the full AdWeek article. Click Here.