ABM Brand To Demand: Strategy To Success – 2025 ANA Masters of B2B Session

2025 ANA Masters of B2B – Presentation

In collaboration with Brittney Frank, Associate Director, US Brand & Media Lead at EY, Captivate hosted a session at the 2025 ANA Masters of B2B Marketing sharing behind-the-scenes insights on EY’s “brand to demand” marketing strategy and the role of Captivate’s ABM targeting accuracy to pinpoint messages to key service accounts to drive success.

The session includes high level approach of EY’s global, omnichannel ‘Shape the Future with Confidence’ brand strategy. And spotlights compelling case study from Captivate demonstrating how precision targeting coupled with unique attentive reach in high-impact environments drives demand, action, and generates ROI in today’s complex media landscape.

As a leading premium video solution, Captivate is a vital partner for B2B brands to target key accounts or BDM titles with accuracy. Opportunities for dynamic creative solutions, content alignments coupled with high-impact environments deliver elevated engagement during the workday where B2B decision makers to drive full funnel conversion.

Interested in learning more? Check out our MEDIA KIT