CAPTIVATE Webinar – All Impressions Are NOT Created Equal
CAPTIVATE Webinar: ALL Impressions Are NOT Created Equal
CAPTIVATE Webinar: All Impressions Are NOT Created Equal
Captivate | September 23, 2022
Captivate has created a powerful webinar that explores the acceleration of impression performance when campaigns prioritize publishers who provide higher quality impressions that are strategically designed to push beyond viewability & capture attention.
In this Webinar, you’ll learn:
How successful campaigns prioritize “quality impressions”
Why engagement matters with lean-in experiences
The Importance of focusing on media that represents strong buying power
How to measure attention and harness those metrics
Getting in front of an audience is the goal of any advertising campaign, but it’s not just any audience. The a-ha moment is when you understand that “who” you reach matters more than “how many” you reach. And that’s where Attention Metrics become a valuable tool to add to your campaign planning arsenal.
Captivate’s CRO Lorenzo Papa is joined by a panel of industry experts featuring esteemed panelists Natrian Maxwell (GM Emerging Markets @ The Trade Desk), Martin Porter (SVP OOH Investment @ Dentsu), and Diane Williams (Sr Director OOH @ Comscore).
Reach High-Value Decision Makers In Captive Environments
Influence high-value decision makers in brand-safe environments with the highest quality impressions that engage & drive action. Captivate puts brands in front of the most desired, high-quality audiences with the power to deliver the best ROI.
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