COMMB ‘The Office Study” Report 2026

Workplace Attention Drives Real‑World Decisions

The COMMB Office Study reveals a powerful truth: digital screens in office environments don’t just capture attention—they shape perception, influence decisions, and drive real‑world outcomes.

High‑attention, in‑office media is accelerating in value, reinforcing Captivate DOOH as a critical driver of reach, relevance, and business impact. From lobby check‑ins to elevator rides, these everyday moments are high‑focus touchpoints where business decision‑makers are most receptive. Research conducted in partnership with Pattison and Vertical Impressions examines how professionals interact with digital screens in office buildings — particularly within
lobby and elevator networks — and how this exposure shapes attention, sentiment, and purchase consideration.

We’re proud to be part of the ecosystem shaping what’s next—helping brands connect with professionals where decisions are made and when attention is highest.

Explore the Office Pulse page for more research initiatives.