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Creative Ad Specs

Access detailed specs and submission guidelines for every Captivate ad format so you can design, prep, and submit creative with confidence - no guesswork, no back‑and‑forth, just smooth campaign delivery.

Professionals walking and conversing in a modern office building, holding coffee cups and documents.

JUMP TO YOUR AD UNIT

Direct Buy Ads:

PROGRAMMATIC ACTIVATION ADS:

Premium Ad Specs

Full motion or static :15 ad unit featured adjacent to valuable, brand-safe editorial content. Displays are in highly-visible, high-traffic areas including elevators and lobbies of office towers, residential buildings, and more.

Weather display showing time 12:30 and temperature 32 degrees. News headline on clothing that tackles climate change.

Elevator

12” to 15” displays

Weather forecast on a news channel with time, temperature, and clothing innovation headline at the bottom.

Large Screen -Landscape

32” to +80” displays

Weather and time display on a digital screen with clothing advertisement below.

Large Screen - Portrait

32” to +80” displays

Requirements

  • Motion (:15 mp4) or static (jpg, png)
  • No maximum file size
  • Must provide elevator & both large screen sizes

Delivery

Needs Advanced Discussion

  • :30 & :60 ad units
  • Captions (audio not supported)

Get in touch to learn more - spots@captivate.com

For Programmatic, please use the Programmatic Spec Sheet

Premium Full Screen Ad Specs

Full motion or static :15 ad unit that taps into the maximum, on-screen real estate to amplify impact & viewability. Displays are in highly-visible, high-traffic areas including elevators and lobbies of office towers, residential buildings, and more.

Placeholder image showing dimensions 640 by 480 in white text on a blue background.

Elevator

12” to 15” displays

Dark and blue digital clock interface displaying multiple times with numbers 1024 x 680 in the center on a blue background.

Large Screen - Landscape

32” to +80” displays

placeholder image with blue and black blocks showing text with dimensions 720 by 960

Large Screen - Portrait

32” to +80” displays

Requirements

  • Motion (:15 mp4) or static (jpg, png)
  • No maximum file size
  • Must provide elevator & both large screen sizes

Delivery

Needs Advanced Discussion

  • :30 & :60 ad units
  • Captions (audio not supported)

Get in touch to learn more - spots@captivate.com

For Programmatic, please use the Programmatic Spec Sheet

Branded Content Sponsorship

Full motion or static :15 ad unit featured adjacent to valuable, brand-safe editorial content. Displays are in highly-visible, high-traffic areas including elevators and lobbies of office towers, residential buildings, and more.

A graphic showing a comparison of two image dimensions, 480x270 and 130x457, with a business-themed text overlay.

Elevator

12” to 15” displays

Please provide both sizes

Presentation slide with text discussing effective change, highlighting the importance of belonging and balancing past loyalties.

Large Screen - Landscape

32” to +80” displays

Please provide both sizes

Social media post template with dimensions 672x210 and 768x432, featuring text about effective change stories.

Large Screen - Portrait

32” to +80” displays

Please provide both sizes

Requirements

  • Motion (:15 mp4) or static (jpg, png)
  • Static companion banner (jpg, png)
  • Background color (HEX) and text color (black/white)
  • No maximum file size
  • Must provide elevator & all large screen sizes

Delivery

  • 5 days prior to start date
  • Cloud-based transfers accepted
  • Submit to spots@captivate.com

Needs Advanced Discussion

  • :30 & :60 ad units
  • Captions (audio not supported)

Get in touch to learn more - spots@captivate.com

Full Screen Content Sponsorship

Pairing of full screen video or static :05 ad unit with full screen editorial unit :10 that maximizes impact through contextual relevance. Displays are in highly-visible, high-traffic areas including elevators and lobbies of office towers, residential buildings, and more.

Placeholder image with blue background, showing dimensions 640x480 in white text and a small logo in the top right corner.

Elevator

12” to 15” displays

Please provide both ad unit and logo file

Placeholder image with 1024 x 680 dimensions, partial view of a clock at the bottom and a purple logo in the top right corner.

Large Screen -Landscape

32” to +80” displays

Please provide both ad unit and logo file

Placeholder image with dimensions 720x960 pixels and a generic logo above.
Large Screen Portrait

32” to +80” displays

Please provide both ad unit and logo file

Requirements

  • Motion (:15 mp4) or static (jpg, png)
  • No maximum file size
  • Must provide elevator & both large screen sizes

Delivery

Needs Advanced Discussion

  • :30 & :60 ad units
  • Captions (audio not supported)

Get in touch to learn more - spots@captivate.com

Programmatic Premium Ad Specs

Full motion or static :15 ad unit featured adjacent to valuable, brand-safe editorial content. Displays are in highly-visible, high-traffic areas including elevators and lobbies of office towers, residential buildings, and more.

TV screen displaying an advertisement about clothes tackling climate change, temperature shown as 32 degrees.

Elevator

12” to 15” displays

TV screen displaying weather, time, and news headlines with a blue ad window.

Large Screen -Landscape

32” to +80” displays

Digital ad display for Lacoste clothing tackling climate change with temperature and date info shown.
Large Screen Portrait

32” to +80” displays

Requirements

  • Motion (:15 mp4) or static (jpg, png)
  • 12MB maximum file size
  • 1920 x 1080 assets across all formats
  • Must provide elevator & both large screen sizes

Needs Advanced Discussion

  • :30 & :60 ad units
  • Captions (audio not supported)

Get in touch to learn more - programmatic@captivate.com

Programmatic Premium Full Screen Ad Specs

Full motion or static :15 ad unit that taps into the maximum, on-screen real estate to amplify impact & viewability. Displays are in highly-visible, high-traffic areas including elevators and lobbies of office towers, residential buildings, and more.

Placeholder image with the dimensions 640 by 480 pixels on a blue background.

Elevator

12” to 15” displays

Blue screen displaying the text "1024 x 680" with a date and time bar at the bottom.

Large Screen -Landscape

32” to +80” displays

Placeholder image with dimensions 720x960 on a blue background.
Large Screen Portrait

32” to +80” displays

Requirements

  • Motion (:15 mp4) or static (jpg, png)
  • No maximum file size
  • Must provide elevator & both large screen sizes

Delivery

Needs Advanced Discussion

  • :30 & :60 ad units
  • Captions (audio not supported)

NOTE: 

Programmatic Premium Full Screen Ads on Captivate require a unique creative set-up & workflow: 

  • You will NOT upload your files directly into the DSP
  • Your creative files will be submitted to Captivate for pre-caching
  • Captivate will provide you with a “BIDDING CREATIVE” file
  • You will upload that Captivate-provided file into the DSP as your bidding creative file
  • You will NOT upload & bid with your pre-cached creatives

Get in touch to learn more - programmatic@captivate.com