Trusted DOOH Measurement & Attribution

We support impression verification, brand lift studies, and outcome-based attribution including store visits, sales lift, app installs, and web conversions.

Yes. We offer tools for both upper-funnel brand impact and lower-funnel performance outcomes.

We provide industry benchmarks across verticals like B2B, B2C, financial services, consumer goods, tech and travel. Just reach out and we’re happy to provide what you need.

In the U.S., Captivate uses a third‑party‑verified methodology developed by The People Platform (TPP), DOOH’s leading audience measurement provider. TPP combines location intelligence, behavioral insights, and consumer data to deliver accurate, screen‑level impression reporting across Captivate’s network. Their geo‑spatial mapping technology and anonymous device activity isolate traffic within Captivate venues, while proprietary surveys provide insight into notice rates, dwell time, and audience behavior. Together, this produces a transparent, independently validated impression measurement solution purpose‑built for workplace and residential DOOH.

Audience impressions for Captivate’s network in Canada is measured by COMMB.

Captivate can measure an extensive list of KPIs for DOOH advertising campaigns including but not limited to – sales lift, foot traffic, website lift, app downloads, awareness, ad effectiveness, purchase intent, attention, RX script lift, POI visitation, offer utilization/redemption and more!

Reach out – we’d love to chat about our capabilities, industry-leading partners and how we can support your goals.

A custom brand study leverages Captivate’s proprietary panel of 6,000 professionals across Captivate buildings or MFour’s mobile research audience to measure how your campaign influences key brand metrics. Each study includes a customized report with analysis and recommendations, using either a Pre/Post or Test/Control methodology. Core metrics measured include Ad Recall, Effectiveness, Call‑to‑Action, Awareness, Brand Favorability, and Consideration, with the option to add your own custom questions. Every study includes a kickoff call and a final presentation of results, and requires a minimum of 300 buildings to ensure statistically reliable insights.

Reach out  - we’d love to chat more about what’s possible & how we can customize a study for your campaign.

Simply click here to get started and reach out to our team. We’ll contact you to chat about your campaign goals and how Captivate can help you achieve them.

Advertisers see the strongest results when they align their content with relevant audience interests, run a mix of premium ad formats, and maintain strong frequency and share‑of‑voice across multiple dayparts. Longer campaign durations—typically 8+ weeks—deliver the highest lift by keeping brands top‑of‑mind through repeated exposure. Creative with bold, eye-catching creative that conveys clear, concise messaging that is easy to read also plays a role in elevating campaign impact.

Office Pulse is Captivate’s proprietary research panel of 6,000 influential business professionals working in Captivate‑enabled office buildings across North America. Managed by third‑party research platform Alida, the panel provides rich, first‑party insight into how modern professionals think, work, and respond to advertising.

For measurement, Office Pulse powers Captivate’s custom brand studies, using Pre/Post or Test/Control methodologies to evaluate metrics such as Ad Recall, Effectiveness, Call‑to‑Action, Awareness, Brand Favorability, and Consideration. Each study includes custom questions, a kickoff call, and a final report with analysis and recommendations, with a minimum of 300 buildings required for statistically reliable results.

Beyond campaign measurement, Office Pulse also fuels Captivate’s thought‑leadership research—regularly taking the pulse of professionals on workplace trends, cultural shifts, and topical issues. These insights help marketers understand real‑world behaviors and attitudes, informing smarter planning and more relevant creative strategies.

Captivate works with a host of industry-leading attribution partners including but not limited to: The People Platform, COMMB, TransUnion, Data Axel, Alida, Mira, GroundTruth, MIQ, Placed, ABCS Insights, Crossix, IQVIA, Kochava, MFour, Adelaide, Activ8ma and more!

Let’s connect and determine the right measurement and attribution solution for your next campaign.

Yes. Captivate can seamlessly measure and extend impact across devices and channels as part of an omnichannel strategy. Through cross‑device solutions, Captivate reinforces campaign messaging throughout the consumer journey and captures downstream demand. Advertisers can retarget exposed viewers across mobile, desktop, tablet, and CTV/OTT, or receive a Device ID passback to activate exposed audiences directly within their DSP. This approach is proven to drive stronger results—campaigns that pair mobile with OOH typically see 4–6x higher brand engagement, boosting both awareness and conversion. Captivate’s attribution partners also make it easy to measure DOOH performance alongside broader omnichannel efforts, validating outcomes such as website visits, app downloads, store traffic, and sales lift.

Yes. Captivate provides third‑party attention metrics through its partnership with Adelaide, the industry leader in attention‑based media quality measurement. Adelaide’s AU (Attention Unit) scores quantify how effectively Captivate placements capture real viewer attention, helping advertisers understand the quality of their exposure and how it contributes to brand outcomes. This added layer of measurement allows marketers to evaluate DOOH performance beyond impressions and validate the true impact of their creative and placements.

Attention to campaigns on Captivate is stronger than most other media channels. Captivate’s high-attention, high-dwell environments mean viewers are more engaged at higher attention rates. Captivate’s AU score outperforms OOH, linear TV, display, social media, transit, podcasts, other DOOH etc. Very few channels (ie: cinema) achieve higher scores than Captivate.