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The Pulse of Today’s Professionals

Captivate Office Pulse delivers research‑backed intelligence for marketers ranging from custom client studies to topical workplace or DOOH industry insights powered by a proprietary panel of 6,000 influential professionals.

  • Custom brand lift studies
  • Workplace & industry thought leadership
  • Topical research snapshots
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DATA-DRIVEN DECISION MAKING

Research Spotlight

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Mar 3, 2026

Women in Business: Networking, Confidence and Taking Up Space

In honor of International Women’s Day and Women’s History Month, Captivate, North America’s leading digital out of home video network, takes another deep dive into the ever-evolving role of women…

Woman shopping in a grocery store, text reads: The CPG Marketer's Guide to Digital Out-of-Home by Captivate.

Jan 12, 2026

The CPG Marketer’s Guide to Digital Out-of-Home

The path to purchase for CPG brands is no longer linear. Today’s consumers are shopping more frequently, across more channels, and making everyday household decisions throughout the day. Today’s CPG…

Webinar banner for "Beyond Novelty: The Necessity of Attention Metrics" featuring a confident woman in a professional setting.

May 12, 2025

Attention Metrics Webinar - Adelaide + Captivate

In this forward-looking discussion, we bring together leading voices in digital media and attention metrics including Adelaide’s CEO, Marc Guldimann to explore how attention is becoming an essential component of…

Research Capabilities

Intelligence That Fuels Strategy and Proves Performance

Campaign Effectiveness

Custom studies validate performance & impact across key KPIs, from awareness to action taken & more

Thought Leadership

Explorations of today’s workplace, trends, DOOH industry, & buying behaviors that matter to today’s marketers

Snackable Bites

Fast, digestible insights on trending topics like AI, travel and office habits – all built to guide marketing strategy

Campaign Effectiveness

Validate your DOOH campaign’s performance with custom studies that measure awareness, recall, brand lift, and action taken - giving you clear proof of impact and insights to optimize future campaigns.

550+ brand lift studies are conducted through:

  • Alida: 6K+ Panel of professionals in Captivate OFFICE buildings
  • MFour: 1st party mobile research measuring OFFICE and RESIDENTIAL network impact
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37%

Ad Recall

47%

Ad Effectiveness

43%

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The Pulse of Today’s Professionals

Office Pulse Thought Leadership

People collaborating around a table with text about B2B brand strategy and growth amid market uncertainty.

Mar 2, 2026

B2B Brand to Demand: Your Guide to ABM During Market Uncertainty

Today’s B2B landscape is complex: budgets are scrutinized, buying cycles are longer, and decision-makers are more selective than ever. Yet innovation and tech investment aren’t slowing down — they’re accelerating.…

The Office Study text over a grayscale image of a modern office building with red accents.

Mar 13, 2024

Indoor Digital Advertising Opportunities in Canada

Read Advertising Insights for 2023 by Canada Out-of-Home Marketing & Measurement Bureau (COMMB), Captivate & Pattison In partnership with Captivate & Pattison, this 2023 study explores the dynamics of office…

Man sitting on couch, wearing glasses, holding paper, working on a laptop with bookshelves and plants in the background.

Feb 27, 2025

Understanding Generational Financial Trends: Insights for Financial Services Marketers

Key Insights from Captivate | OFFICE PULSE Research: Financial services marketers must recognize the distinct financial habits, goals, and challenges of each generation to build effective strategies. Given the stark…

Three colleagues having a meeting in a modern office with a screen displaying delivery service information in the background.

Jul 24, 2024

Building Communication: What do tenants really want?

A recent survey of CRE tenants conducted by Alida, sheds light on their building communication preferences and warns of the potential downside of some of the most used methods of…

Webinar banner for "Beyond Novelty: The Necessity of Attention Metrics" featuring a confident woman in a professional setting.

May 12, 2025

Attention Metrics Webinar - Adelaide + Captivate

In this forward-looking discussion, we bring together leading voices in digital media and attention metrics including Adelaide’s CEO, Marc Guldimann to explore how attention is becoming an essential component of…

Group of five professionals having a discussion while sitting on round chairs in a modern office setting.

Mar 3, 2026

Women in Business: Networking, Confidence and Taking Up Space

In honor of International Women’s Day and Women’s History Month, Captivate, North America’s leading digital out of home video network, takes another deep dive into the ever-evolving role of women…

Silhouettes of people discussing healthcare marketing strategies for engaging decision-makers effectively.

Oct 6, 2025

Why Pharma Marketers Can't Overlook the Workday

Pharma decisions don’t just happen in the exam room. They happen between meetings, during commutes, and even on coffee breaks. Our new Pharma eBook reveals why the workday is the…

Woman shopping in a grocery store, text reads: The CPG Marketer's Guide to Digital Out-of-Home by Captivate.

Jan 12, 2026

The CPG Marketer’s Guide to Digital Out-of-Home

The path to purchase for CPG brands is no longer linear. Today’s consumers are shopping more frequently, across more channels, and making everyday household decisions throughout the day. Today’s CPG…

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Infographic on AI impact in the workplace, showing stats on job efficiency and usage of AI tools over the past year.
Infographic on mid-term elections with statistics, survey insights, and charts highlighting voter engagement and predictions.
Infographic showing shopping behaviors with statistics on preferred shopping methods, frequency, and return habits.
Office Pulse infographic on vacation booking trends, showing statistics and logos of major hotel chains.
Infographic detailing statistics on prescription drug pick-up, including percentages on delivery alternatives and consumer preferences.
Check out our Snackable Bites - quick research snapshots that spark curiosity and help marketers make smarter decisions.

Snackable Bites

Fast, digestible research snapshots on trending topics like AI, travel, politics, pet products, the workplace and purchasing habits. Each quick‑hit insight is designed to spark curiosity and help marketers make smarter, more informed decisions. Have an idea for a topic you’d love to explore? Let’s chat.

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Turn Our Research into Your Marketing Advantage

Access actionable intelligence—from custom studies to trend‑driven insights—built to guide decisions and validate results.

  • Custom brand lift studies
  • Workplace & DOOH industry thought leadership
  • Quick, topical research snapshots