Ad Age Webcast: Behind The Screens – Marketer Perceptions Vs. Reality 

Silhouette of two overlapping faces on a card, hands holding it, text reads "Captivate: Behind the Screens, Perception vs. Reality".

Scott Marden, CMO at Captivate reveals the truth around common perceptions (or misconceptions?) held by marketers regarding today’s consumers.  

Discussion centers around 4x key topics:

  • Consumer Activity – Are people venturing out of their homes?
  • Working From Home – Will WFH become the new normal?
  • TV Viewership – How drastically has the TV marketplace changed?
  • The Economy – Is the demise of the economy exaggerated?

What’s The Truth?  Is Perception The Reality?

  • Watch The Ad Age Webcast Here