Diversity, Equity, and Inclusion

Diversity, Equity, and Inclusion

In recognition of Global Diversity Awareness Month, Captivate has launched Drivers of Diversity – an editorial series that gives space to celebrate those who are doing the work on their teams and within their organizations to ensure all feel valued and respected

The series will highlight leaders from prominent brands such as Hyundai, NOVUS, Wet Cement, Havas Media & more.

The series comes as diversity, equity and inclusion remains a top priority among both employees and employers. When asked which DEI initiatives they want most, professionals across the US and Canada were most keen on pay equity (49%), particularly women (52% vs 44% for men), according to a recent Office Pulse study. Analysis of hiring practices (36%) and mentorship programs (33%) were the next-most sought-after initiatives.

 Other facets of Captivate’s Global Diversity Awareness Month coverage include company spotlights, advice for both employees and employers on how to champion DEI in the workplace, and a deep dive on arts & culture brought forth by marginalized groups.  

Interested In Sponsoring Content On Captivate?

Contextually relevant advertising delivers 2.2x better ad recall.

Captivate editors customize a programming mix for each of our network environments to ensure viewers receive a relevant, engaging content experience.  We partner with brands to develop sponsored content campaigns that support marketing goals by aligning brands with relevant stories on screen.  Opportunities include existing content categories, tentpole content features like Women In Business or Diversity, Equity and Inclusion or a fully customized solution for your brand. 

(Source: Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness)

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