COMMB Welcomes Captivate as the Latest Addition to its Place-Based Membership Roster

NEW YORK, March 21, 2024 — COMMB (the Canadian Out-of-Home Marketing and Measurement Bureau) is expanding their place-based membership by proudly announcing Captivate as a new member. The addition of Captivate brings COMMB’s current membership close to 100 media owners, agencies, and industry leaders in Canada.

Captivate has one of the largest place-based digital networks in North America, with dynamic video screens in elevators and lobbies of premier office towers and luxury residential real estate. An industry leader for over 26 years, Captivate provides advertisers with the opportunity to reach and connect with truly ‘captive’ audiences.

Amanda Dorenberg, President of COMMB, expresses her excitement for the addition of Captivate to COMMB’s membership. “Having Captivate join our roster means expansion of the office network within our place-based membership category, which, overall, is a key area of development for us in 2024. We are excited to have Captivate join us as both a member, but also an important voice working closely with our other place-based members to expand and evolve our indoor measurement initiatives.”

“The power of Captivate has always been the audience we deliver. The evolution of COMMB into measurement for digital place-based OOH presented the perfect opportunity for Captivate to align and collaborate with them.“ says Barbara Huggett, General Manager and SVP Ad Sales at Captivate. Echoing that sentiment is Kavita Chan, Captivate’s VP of Research, adds, “At a time when attention is starved, the partnership with COMMB allows Captivate to be confident in the strength of the audience we deliver and allows the advertisers to be confident in their ability to influence the influential.“

COMMB continues to expand its membership base of out-of-home industry leaders, including media owners, agencies, creative agencies, brand direct and programmatic tech-stacks/re-marketers.

About COMMB
COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. www.commb.ca

About Captivate
Captivate is the largest on-the-go news and entertainment network in North America, reaching influential audiences in the places they work and live. We reach millions through our network of video-first screens in premier office towers and luxury residential buildings, fostering powerful connections between brands and decision-makers. With unique access to high-value audiences in captive environments, our advanced targeting, premium video activations, and measurement solutions help brands reach their goals. Influence the influential with Captivate. www.captivate.com

For more information, please contact:
Lara Menzies
Director, Marketing & Partnerships
lmenzies@commb.ca