ANA Masters of B2B Marketing Conference 2026
June 3-5, 2026 | Chicago
Join Captivate at one of the most influential gatherings in modern B2B marketing. The ANA Masters of B2B Marketing Conference brings together senior marketing leaders, demand generation experts, ABM strategists, and analytics professionals to explore what’s next in B2B growth.
Held in downtown Chicago from June 3–5, 2026, this flagship event from the Association of National Advertisers (ANA) focuses on practical strategies for today’s complex B2B buying environments, covering everything from account-based marketing and measurement to AI, buying groups, and demand generation innovation.
Captivate is proud to sponsor the Day 2 lunch session, where we’ll explore how Account-Based Marketing (ABM) and Digital Out-of-Home (DOOH) can work together to reach influential decision-makers in real-world environments.
Event Overview
| Event | ANA Masters of B2B Marketing Conference 2026 |
| Dates | June 3-5, 2026 |
| Location | Chicago, IL |
| Venue | Chicago Marriott Downtown Magnificent Mile |
| Audience | B2B marketing leaders, demand gen, ABM, analytics, and marketing ops professionals |
| Signature Moments | Keynotes, case studies, masterclasses, and the ANA B2 Awards Gala |
| Captivate Feature | Day 2 Lunch + ABM & DOOH Case Study |
This three-day conference blends strategic insights with real-world examples to help marketing teams navigate long sales cycles, multi-stakeholder buying groups, and increasing pressure to prove ROI.
Why Attend?
B2B marketing is evolving quickly, and the ANA Masters conference is designed to help leaders keep pace with practical insights they can take back to their teams.
Learn from Real-World Operators
Hear directly from senior marketers and practitioners navigating complex buying committees, evolving attribution models, and modern go-to-market strategies.
Discover Practical Playbooks
Sessions focus on real frameworks and lessons learned—not abstract theory—covering ABM, measurement, demand generation, and marketing technology.
Connect with Senior B2B Leaders
Network with peers across industries who are solving similar challenges around growth, alignment, and revenue impact.
Walk Away with Actionable Ideas
Expect practical takeaways you can implement immediately—from improving campaign measurement to aligning marketing with buying groups.
Who Should Attend
The conference is designed for B2B marketing leaders responsible for driving pipeline, revenue, and measurable growth.
Typical attendees include:
- CMOs & Key Leaders
- VP or Director of B2B Marketing
- Demand Generation and Growth Marketing leaders
- Account-Based Marketing (ABM) strategists
- Marketing Operations and Analytics professionals
- Product Marketing, Content, and Brand leaders
- Agencies and strategic marketing partners
If your organization sells through long buying cycles and multi-stakeholder decision processes, this event is built for you.
What the Experience Looks Like
The ANA Masters of B2B Marketing Conference is structured to blend thought leadership, practical education, and meaningful networking.
Keynotes & Mainstage Sessions
Hear big-picture perspectives from industry leaders on the forces shaping modern B2B marketing, from AI and automation to evolving buyer behavior.
Real-World Case Studies
Learn from brands and marketing teams sharing what actually worked, what didn’t, and what they’d do differently next time.
Workshops & Masterclasses
Interactive sessions dive deeper into strategy execution, including ABM frameworks, measurement strategies, and marketing operations.
Peer Discussions & Networking
Meet fellow marketing leaders, exchange ideas, and build relationships across the B2B marketing community.
ANA B2 Awards Gala
Celebrate the most innovative and effective B2B marketing campaigns of the year at the prestigious B2 Awards celebration.
Featured Session: Captivate Lunch + ABM Case Study
Sponsored Lunch Session
Thursday, June 4 (Day 2)
Join Captivate for a featured lunchtime conversation exploring how Account-Based Marketing and Digital Out-of-Home advertising can work together to reach high-value decision-makers.
What You’ll Learn
- How ABM strategies extend beyond digital channels
- Why physical environments, like office buildings, matter for B2B influence
- How marketers can reach professionals during moments of focused attention
- How DOOH placements support targeted campaigns aimed at specific companies or industries
Captivate’s network of digital screens in premium office buildings connects brands with high-value business audiences during key moments of their workday.
This session will show how marketers are combining ABM targeting with real-world media environments to strengthen brand awareness, reinforce messaging, and support demand generation strategies.
Why This Conversation Matters for B2B Marketers
B2B buying decisions rarely happen in a single moment or channel. Today’s buyers engage with brands across digital media, events, and real-world environments throughout the day.
Digital out-of-home media, especially in premium office buildings, creates high-attention moments where professionals naturally encounter brand messaging during their daily routines.
For B2B marketers focused on account-based strategies, these environments offer a powerful complement to digital campaigns by reinforcing messaging in places where professionals work, collaborate, and make decisions.
The result: stronger brand recall, improved campaign visibility, and meaningful engagement with decision-makers.
Plan Your Trip to Chicago
The 2026 conference will take place in the heart of Chicago at the Chicago Marriott Downtown Magnificent Mile, offering easy access to the city’s restaurants, lakefront attractions, and business district.
Attendees can expect three days filled with:
- Educational sessions and industry insights
- Networking opportunities with B2B marketing leaders
- Exclusive evening events and the B2 Awards Gala
- Actionable strategies to bring back to their organizations
Register for ANA Masters of B2B Marketing 2026
If you’re responsible for B2B marketing growth, strategy, or measurement, the ANA Masters of B2B Marketing Conference is one of the most valuable events of the year.
Join marketing leaders from across industries to explore what’s next in B2B, and discover new ways to connect with influential audiences.
- View Agenda
- View Speakers
- Book Hotel
- Add Captivate Lunch to Calendar
- Subscribe for Updates
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