General
How to Measure Success for DOOH Advertising Campaigns
Proving the return on investment (ROI) of your advertising campaigns is more important than ever. Digital out-of-home (DOOH) advertising is growing rapidly as a dynamic, location-based medium. However, to truly demonstrate its value, it’s essential to measure and track key performance metrics. Unlike traditional out-of-home advertising, DOOH campaigns can be measured alongside other channels in…
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Beyond the Screen: How Azulle and Captivate Are Powering Up Digital Signage
Did you know that up to 70% of digital signage screens fail to capture audience attention? The two biggest reasons are irrelevant content and an inability to stand out among distractions. This makes it clear: engaging content is critical—but it’s only half the equation. Without reliable, high-performance hardware, even the best content can be hindered…
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Women in Business
Captivate, North America’s leading digital-out-of-home video network, is excited to launch its hit Women in Business content series this March. The theme of the series this year is Leading At All Levels, putting an extra spotlight on success and suggestions from women at various stages of their career. In what has become a staple on…
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The Power Of Captivate
Experience the impact and influence of Captivate featuring two premier properties in our portfolio of iconic office towers & luxury residential properties – The Spiral & 525 West 52nd Street in NYC.
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