Women in Business

In celebration of Women’s History Month and International Women’s Day, Captivate has launched a Women in Business series that shines a necessary light on the vital role of women in the workplace.

In what has become a beloved feature, prominent female executives from brands such as PepsiCo, Mastercard, Citi, IBM’s The Weather Company, PR Newswire, Publicis Media and Spark Foundry offer advice on establishing good habits, finding resilience and extending support to their peers. Whether they’re mentors or mentees, today’s working women are increasingly seeking out supportive relationships within the workplace.

A new Captivate Office Pulse survey found that women are more than twice as likely than men to have a female mentor (36% vs. 17%), and also more likely to have a mentor of any gender (48% vs 44%). Nearly 2 in 3 of all professionals said they can attribute a career achievement to a female mentor, boss, or peer.