Advertising
Attention Metrics Webinar – Adelaide + Captivate
In this forward-looking discussion, we bring together leading voices in digital media and attention metrics including Adelaide’s CEO, Marc Guldimann to explore how attention is becoming an essential component of omnichannel strategy and campaign optimization. This informative conversation reinforces “its all about outcomes.” In today’s landscape with results-driven goals, impressions alone don’t cut it –…
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7 Ways to Reach a Highly Targeted Audience with DOOH Ads
Digital out-of-home (DOOH) advertising offers one of the most effective ways for brands to connect with their target audience in a highly engaged, captive environment. With over 23,000 screens strategically placed in high-traffic locations such as office buildings, lobbies, and luxury residential spaces, Captivate’s network allows advertisers to reach the right audience at the right…
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Snackable Bite – CPG
Snackable Bites from Captivate | OFFICE PULSE bring you bite size insights on a host of topics including business travel, AI, and finance all designed to to pique interest & inform marketing strategies. Explore the Office Pulse page for these & more research reports. CLICK HERE to explore more Snackable Bites
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Snackable Bite – Pet Care Products
Snackable Bites from Captivate | OFFICE PULSE bring you bite size insights on a host of topics including business travel, AI, and finance all designed to to pique interest & inform marketing strategies. Explore the Office Pulse page for these & more research reports. CLICK HERE to explore more Snackable Bites
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How Captivate’s DOOH Strategy Can Drive In-Store Conversions
As the consumer packaged goods (CPG) landscape evolves, brands face the challenge of standing out in a competitive, omnichannel environment. Digital out-of-home (DOOH) advertising has emerged as a powerful solution. Here’s why top-tier DOOH networks like Captivate offer unmatched value to amplify brand impact and drive measurable results for CPG advertisers. Proximity-Based Targeting in DOOH:…
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Understanding Generational Financial Trends: Insights for Financial Services Marketers
Key Insights from Captivate | OFFICE PULSE Research: Financial services marketers must recognize the distinct financial habits, goals, and challenges of each generation to build effective strategies. Given the stark difference between the financial goals and means of each generation, it is critical to understand the similarities and – arguably more important – the differences…
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Snackable Bite – Media Consumption
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like business travel, office attire, and financial management to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives. CLICK HERE to explore more Snackable Bites
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Snackable Bite – Business Travel
Snackable Bites are our latest Office Pulse research offering which delivers bite size insights on a host of topics like leisure travel, office attire, and financial management to pique interest & inform marketing strategies. Explore the Office Pulse page for more research initiatives.
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4 Ways DOOH Ads Stand Out vs. Traditional OOH Advertising
In the world of out-of-home (OOH) advertising, digital out-of-home (DOOH) has revolutionized the ways brands target audiences. While traditional OOH ads like billboards and posters have long been staples, DOOH offers dynamic, nuanced, and data-driven advantages that create new opportunities for advertisers. Let’s explore four key ways DOOH ads stand out compared to traditional OOH…
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Effectively Target Affluent Professionals to Drive Luxury Retail Purchases Online and In Store
Luxury Retail Advertising Influences Online & In-Store Purchases
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