7 Ways to Reach a Highly Targeted Audience with DOOH Ads

Digital out-of-home (DOOH) advertising offers one of the most effective ways for brands to connect with their target audience in a highly engaged, captive environment.

With over 23,000 screens strategically placed in high-traffic locations such as office buildings, lobbies, and luxury residential spaces, Captivate’s network allows advertisers to reach the right audience at the right time. 

But how do you ensure you’re making the most of this valuable opportunity? Here are seven ways to reach a highly targeted audience with DOOH ads.

1. Leverage Proximity-Based Targeting

One of the most significant advantages of DOOH advertising is the ability to reach a specific audience based on their physical location.

By targeting audiences in locations relevant to your product or service, such as at the office, you can increase the likelihood of connecting with the right decision maker in the proper context or proximity to where purchase decisions are made or influenced.

Additionally, for some brands, the ability to target locations based on their proximity to retail or key POIs is critical. Imagine the power of pinpointing an ad campaign within steps of a retail location, tailored with the store address or a unique offer to incentivize the shopper to visit.  

Captivate’s network allows you to display ads in high-traffic office and residential locations in major urban centers, ensuring your message reaches a high-value, targeted audience within close proximity to retail, banking, QSR, and other prime shopping locations. 

2. Target by Time of Day

DOOH ads allow for time-based targeting, which means you can tailor your messaging to when your audience is most likely to engage.

For example, you might choose to display ads promoting an afternoon coffee break after lunch or meal-prep ads in the afternoon as busy professionals are heading home to tackle their evening plans. By aligning your content with your audience’s daily routines, you can improve ad recall and increase conversion rates.

3. Tap Into Audience Data

Captivate’s audience includes modern professionals, high-income earners, and business decision-makers who are highly sought after by brands across both B2B and B2C industries.

Our data-driven targeting capabilities exceed standard age, income, and job title demographics. Brands can leverage a sophisticated suite of precision targeting solutions such as account-based marketing (ABM), industry, and company size (revenue or employee).

With the ability to target niche audiences, our DOOH initatives ensure your message reaches those most likely to convert with the highest efficiency.

4. Leverage Advanced Behavioral Targeting

With behavioral targeting, advertisers can deliver highly relevant content based on previous interactions, actions, or interests.

If a user has shown interest in a specific product or service, DOOH ads can be tailored to serve them content that aligns with their preferences, further increasing the likelihood of engagement.

5. Utilize Contextual Advertising

Contextual advertising involves tailoring your ads to the environment in which they are displayed. For instance, Captivate screens in hospitals and buildings with healthcare offices are ideal for pharmaceutical, health and wellness advertising.

Brands can also align their ad campaign with relevant content categories or custom content on Captivate to maximize relevance. This contextual alignment helps to grab attention and resonate more effectively with the audience.

6. Incorporate Real-Time Data and Dynamic Content

With dynamic creative capabilities, DOOH ads can be updated in real-time based on a range of triggers, including stock market, weather, health data, travel, sports, or partner to ingest 1st party data feeds.

For example, if temperatures dip below a certain point, an ad for soup is displayed or a travel client’s warm weather destination. Real-time updates make ads feel more relevant and engaging to the audience, increasing the chances of them taking action.

7. Use Programmatic Advertising for Precision

Programmatic DOOH advertising allows for advanced targeting with greater precision. With Captivate’s programmatic offerings, you can buy media in a way that targets specific audience segments and optimizes ad delivery in real-time. 

Whether it’s through direct buys or programmatic guaranteed solutions, this technology ensures that your ad dollars are spent efficiently, reaching the right people at the right time.

Get Started with DOOH Advertising

Captivate’s DOOH advertising network offers unparalleled reach and targeting capabilities to help your brand effectively connect with its audience.

Whether you’re looking to engage business professionals, luxury consumers, or a specific ABM client list, our advertising services provide the tools you need to drive meaningful results.

Ready to start reaching the right audience in the right place at the right time? Reach out to us today to get started.