Trends & Insights

Ad Age Webcast: Behind The Screens – Marketer Perceptions Vs. Reality 

Ad Age Webcast: Behind The Screens – Marketer Perceptions Vs. Reality 

Ad Age | April 27, 2021 

Scott Marden, CMO at Captivate reveals the truth around common perceptions (or misconceptions?) held by marketers regarding today’s consumers.    

Discussion centers around 4x key topics:

  • Consumer Activity – Are people venturing out of their homes?

  • Working From Home – Will WFH become the new normal?

  • TV Viewership – How drastically has the TV marketplace changed?

  • The Economy – Is the demise of the economy exaggerated?

What’s The Truth?  Is Perception The Reality?

  • Watch The Ad Age Webcast Here

  • To Download The Presentation – Click Image Below

Adage Webcast - Scott Marden

About Captivate | Office Pulse

Proprietary research offering marketers timely analysis and insights from a panel of upscale professionals in the top markets. The panel consists of over 8,000 influential consumers and business decision-makers including C-level executives, millennials, middle management, small business owners, working women, and working moms.

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