B2B Marketing Exchange 2026: Dates, Agenda & Tickets

Discover everything you need to know about B2B Marketing Exchange 2026, from key sessions to campaign planning insights for brand marketers and advertisers.

Event Snapshot

• Date: February 26-28, 2025
• Location: The Phoenician, Scottsdale, AZ
• Focus Areas: Demand generation, ABM, content marketing, growth
• Attendee Profile: B2B marketers, CMOs, creative teams, tech vendors
• Hosted by: Demand Gen Report
  

What Is B2B Marketing Exchange?

B2B Marketing Exchange (B2BMX) is one of the industry’s leading events for growth-focused marketers. Designed for professionals driving demand, ABM, and content innovation, this annual gathering offers practical strategies, big-picture insights, and the chance to connect with peers across the marketing and media landscape.

2026 Agenda Highlights

Explore key themes from this year’s event:

• ABM + Demand Strategy: Align your teams and tech for pipeline growth
• B2B Content & Storytelling: Build narratives that resonate with modern buyers
• Data & Analytics for Marketers: Turn insights into ROI
• Revenue Operations Best Practices: Streamline systems for greater impact
• Creative Innovation Showcases: See what’s next in campaign execution
  

Sessions include expert-led keynotes, interactive workshops, peer-to-peer roundtables, and solution showcases.

Featured Speakers

To be announced.
This section will be updated with speaker headshots, bios, and session topics once the official agenda is released.

Why This Event Matters for Advertisers

If you’re looking to influence marketing leaders and decision-makers, this is the place to be. B2BMX attendees represent high-intent buyers and brand-side leaders actively seeking tools, strategies, and solutions to amplify their impact.

Captivate’s premium DOOH network reaches this exact audience during the workday, in the spaces where they make decisions.

With Captivate, advertisers can:

• Run hyper-targeted ABM campaigns in office towers across top B2B markets
• Align with brand-safe content viewed in elevators, lobbies, and common areas
• Maximize visibility and influence across 22,000+ screens in 160 DMAs
  

Whether you’re attending B2BMX or simply targeting its audience, in-building media is a powerful complement to your campaign strategy.

Plan Your Campaign Around B2BMX

Looking to build brand awareness before, during, or after the event? Captivate can help you align DOOH campaigns with the B2BMX timeline for maximum exposure among decision-makers. Custom ad packages are available for agency partners, tech vendors, and event sponsors.

FAQs

How much are tickets to B2BMX 2026?

Ticket pricing varies based on pass type and early-bird discounts. Visit the official B2BMX site for details.

Where is the event being held?

The Phoenician, Scottsdale, Arizona.

Who should attend?

B2B marketers, demand generation teams, media buyers, agency partners, CMOs, and anyone interested in the future of B2B strategy.

What is Captivate’s connection to the event?

Captivate serves advertisers who want to reach B2B buyers where they work. We help brands drive campaign performance through premium in-building media placements that complement event schedules and buyer journeys.

Let’s Connect

Plan Your Campaign Around B2BMX

Contact Captivate for DOOH Opportunities