Trends & Insights
2022 CPG Trends | Office Pulse Research Newsletter
2022 CPG Trends | Office Pulse Research Newsletter
March 2, 2022 | Office Pulse Research Newsletter
The pandemic has reshaped consumer shopping habits. What are they buying? How much are they spending?
Did You Know In The US That…
Nearly half of professionals shop for consumer packaged goods during or after the workday.
51% of high-income professionals spend $200+ per month on common household items.
48% of professionals are staying brand loyal in the face of supply chain disruptions.
34% of professionals are enrolled in subscription service.
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Reaching influential, upscale professionals is harder than ever. Good news – they’re back in the office! There is a 70% increase in concentration of professionals in the office vs. March 2021. Now is the time to engage them during the workday where spending decisions are made and influenced.
• Captivate | OFFICE PULSE data shows the reality is that 87% of Americans are working in the office either full time or hybrid.
