Trends & Insights

2022 B2B Trends | Office Pulse Research Newsletter 

2022 B2B Trends | Office Pulse Research Newsletter

April 6, 2022 | Office Pulse Research Newsletter

The pandemic forced many businesses to reduce expenses. Now as they welcome back a dynamic, hybrid workforce, decision makers are confronting new challenges. What are they facing? Where are they spending? What’s happening with in-person meetings and business travel?  Find the answers to these questions and more in our latest research report.

Did You Know That In The US…

  • 54% of Business Decision Makers plan to hire additional personnel in the next 12 months.  This is a 116% increase from September 2020. 

  • 1 in 4 Business Decision Makers face a lack of data integration between different departments at their company

  • Nearly half of Business Decision Makers are spending more on cybersecurity now compared to one year ago. 

  • 67% of High-Profile Decision Makers indicate it is more effective to engage in high-profile decision making in the office compared to at home.  

  • Half of Professionals indicate in-person meetings are likely to be conducted in the next year.  

  • 81% of Business Travelers indicate business travel is not suspended at their company.  47% are likely to travel for business in less than 7 months.  

US Newsletter

2022 B2B Trends

CA Newsletter

2022 B2B Trends

Advertise On Captivate

Professionals across the U.S. are returning to the office!  Captivate | OFFICE traffic growth is +74% YoY.   NYC Market traffic is +98% YoY

Now is the time to reach high-value, hard to reach decision makers during the workday where decisions are made and influenced.  

(Source: Placer.ai data through 3/27/22)

Learn More