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COMMB’s The Office Study: The Workplace Advantage Webinar

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Webinar titled "The Office Study: The Workplace Advantage" featuring speakers Mary Ventresca, Kavita Chan, Nicolette Leonardis.

We sit down to unpack The Office Study 2026, the latest research from COMMB conducted in partnership with CAPTIVATE, Pattison and Vertical Impressions, examining how professionals actually interact with digital screens in office buildings — particularly across lobby and elevator networks.

This conversation reinforces a simple truth: the office is no longer a passive backdrop. It’s a high-focus environment where business decision-makers are most receptive, and where screen exposure is quietly shaping attention, sentiment, and even purchase consideration long before a decision gets made anywhere else.

You’ll walk away with actionable insight on:

  • Why lobby and elevator moments are some of the highest-attention touchpoints in a professional’s day
  • How exposure to in-office digital media shapes sentiment and purchase consideration among business decision-makers
  • Why high-attention, in-office media is accelerating in value as brands chase real business outcomes, not just reach

The conversation makes the case for meeting professionals where decisions are actually made — and when their attention is highest.