Captivate is adding screens in new locations and launching new products to reach consumers wherever they are. In today's fast-changing environment, that strategy is helping steady Captivate's business and is boosting its ad partners' visibility and engagement.
Captivate CEO Marc Kidd discusses challenges of leading his team through the Covid-19 crisis including focus on maintaining company morale and the many pivots and partnerships that help position the company for the future.
National CineMedia's, new Digital Out-of-Home (DOOH) group, which was created to further unite brands with the power of movies, will sell Captivate media inventory on a hyperlocal level to engage movie enthusiasts on digital signage displays in premier office and residential properties.
Strategic partnership with Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, will enable programmatic buying of Captivate’s network of premier office and residential media inventory through both the private marketplace (PMP) and open auction.
New, strategic sales representation partnership with Portl Media, the in-car entertainment for the sharing economy will leverage Portl Media’s growing network to help brands reach a valuable audience of young, high-earning consumers while they are en route in ridesharing vehicles.
Captivate, North America’s leading location-based digital video office network, today announced the launch of a strategic partnership with Edison Interactive and Shark Experience presented by Verizon. The partnership will leverage the Shark Experience product to reach affluent consumers and business professionals on the golf course.
New, exclusive partnership between Captivate & PatientPoint will leverage the industry-leading PatientPoint physician network to help consumer brands reach a high-value audience of active consumers and healthcare professionals at the point of care.
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