Captivate Partners with The People Platform to Enhance Third-Party Measurement

Integration delivers transparent, third-party verified data and strengthens advertiser confidence. 

NEW YORK – November 18, 2025 – Captivate, the premium video network trusted by brands to deliver 100% viewable, fraud-free, brand-safe media across North America, today announced a new partnership with The People Platform (TPP), a leader in audience measurement for place-based media. 

Through this integration, The People Platform will power Captivate’s third-party measurement across its U.S. office, residential, and Luxer One networks, providing advertisers with verified, transparent, and consistent audience insights. The partnership reinforces Captivate’s commitment to delivering stable, future-ready audience data and strengthening confidence in digital out-of-home performance. With this integration, Captivate transitions to a new third-party measurement provider, reflecting the company’s continued leadership in data transparency and media accountability. 

The addition of The People Platform supports Captivate’s continued investment in measurement innovation. By aligning with industry-standard tools and methodologies, Captivate gives media buyers the transparency and comparability they expect from premium digital video platforms. 

Using a combination of location intelligence, proprietary surveys, and first-party datasets, TPP’s proprietary methodology measures audience traffic, engagement, and dwell time to accurately project impressions, reach, and frequency. This integration also enables Likelihood-to-See (LTS) audience data within Nielsen Media Impact (NMI), giving advertisers access to consistent, cross-platform planning and reporting. 

“Advertisers depend on Captivate for data they can trust,” said Kavita Chan, Vice President, Research at Captivate. “The People Platform brings greater stability, transparency, and rigor to our measurement framework. This partnership gives marketers added confidence in campaign performance and reinforces Captivate’s role as the most trusted premium video network in digital out-of-home.” 

“We’re proud to collaborate with Captivate to advance measurement standards in digital out-of-home,” said George Brady, CEO of The People Platform. “Our shared focus on accuracy, transparency, and consistency gives advertisers greater confidence to plan, buy, and measure with precision.” 

By integrating TPP’s measurement, Captivate reinforces the reliability and transparency of its data, ensuring continued alignment with industry-standard planning tools. The partnership builds on Captivate’s mission to deliver measurable impact for advertisers reaching high-value audiences where they work and live. 

ABOUT CAPTIVATE

Captivate is the only premium video network that delivers 100% viewable, fraud-free, brand-safe media in impactful locations across North America, reaching high value audiences where they work and live. From the biggest stories to today’s weather, traffic updates to building amenity announcements, we’re the daily source of information that sparks conversation, piques curiosity and makes an impact. We reach millions through our curated video network in premier office buildings and luxury residential real estate, fostering powerful connections between brands and decision-makers, properties and affluent consumers. With unique access to high-value audiences in captive environments, our advanced targeting, premium video activations, and measurement solutions help brands reach their goals. Influence the Influential with Captivate.

ABOUT THE PEOPLE PLATFORM

The People Platform, a Stagwell Global Company, is the industry leader in advanced audience measurement for the Cinema and Digital Out-of-Home (DOOH) sectors. Using its cloud-based platform and mobile location intelligence, The People Platform provides transactional currencies for its networks, agencies, and brands. The People Platform Audience Measurement Service delivers high-precision, actionable audience insights into the US movie and DOOH markets by observing, engaging, and analyzing consumers at many locations across the United States. 

For further inquiries, please contact

Captivate – Michael Kingston, mkingston@captivate.com