Captivate Partners With the American Psychological Association to Enhance Mental Health Content
Promoting a healthier work environment, Captivate teams up with APA to empower professionals with valuable mental health resources during World Mental Health Day and beyond.
NEW YORK, Sep. 28, 2023 — Captivate, North America’s leading digital-out-of-home video network, is partnering with the American Psychological Association (APA), the largest scientific and professional organization of psychologists in the United States, to raise awareness about mental health and cultivate workplace well-being. The collaboration kicks off in October with World Mental Health Day on October 10th.
Captivate’s Editorial Team will curate valuable news and information from the APA to enhance and amplify mental health content in an original Workplace Wellness series. At a time when mental health and wellness is especially critical for Americans, this strategic content partnership equips Captivate’s audience with actionable advice for balancing the challenges of work and life while reducing the stigma surrounding mental health. The Workplace Wellness series delivers mental health research and resources to Captivate’s vast network of modern professionals across 20,800 Captivate screens.
This partnership comes on the heels of APA’s 2023 Work in America Survey, which found that 77% of workers reported experiencing work-related stress in the prior month. Additionally, 92% said they want to work for an organization that values their emotional and psychological well-being.
A separate Captivate Office Pulse survey found that prioritizing mental health is important to white-collar workers, with 74% of professionals saying that their employer provides some form of mental health resources.
“Here at Captivate, we care about content and we care about our viewers. Our partnership with the APA is the ultimate pairing of these two values, giving us the ability to spotlight cutting-edge insights on a topic that matters. The experts, our viewers and the data all agree – mental health needs to be a top priority for employers, which means it’s a top priority for us,” said Alice Gogh, Chief Growth Officer at Captivate.
“Employers understand that addressing their employees’ psychological health and well-being is good for business,” said APA CEO Arthur C. Evans Jr., PhD. “APA is committed to improving mental health in the workplace, and our partnership with Captivate provides another conduit to deliver information that both employees and employers can use to manage daily stress and achieve optimal mental health in the workplace.”
The American Psychological Association joins Captivate’s growing roster of over 150 different content partners, including esteemed names like the Wall Street Journal, Associated Press, Washington Post, Scripps News, and Nerdwallet.
Additional Mental Health Resources:
In addition to our partnership with the APA and in recognition of World Mental Health Day, we are committed to promoting mental health awareness and well-being.
For further resources and information, we encourage you to explore the World Federation for Mental Health (WFMH), an international organization founded in 1948 that promotes mental health awareness, advocates for mental health issues, and champions best-practice recovery-focused interventions worldwide.
About Captivate:
Captivate is a leading digital-out-of-home video network with 20,800 screens featured in premium locations where modern professionals work and live. We provide agencies and brands unrivaled access to high-value audiences at scale in brand-safe environments, serve as a turnkey communication solution for properties, and deliver an engaging viewer experience that informs and delights.
About APA:
The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States. APA’s membership includes over 146,000 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance the creation, communication and application of psychological knowledge to benefit society and improve people’s lives.
Contact Info:
Captivate – Michael Kingston, Head of Global Content
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