Yes, They Pay Attention, Notice And Value Them.
Captivate’s VP Product Management & Strategy Alice Gogh told me that “90% of viewers watch Captivate screens for the full duration of every [elevator] ride. Further, 95% of viewers find Captivate informative and engaging, and 80% of viewers rely on Captivate to keep them informed. The research not only validates Captivate’s efficacy as a medium, but it also serves to inform our programming decisions so that we remain in tune and relevant to our audience.”
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