Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads

Street Fight Captivate’s Neil Shapiro Discusses Captivate Places Analytics and Planning Platform Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the…

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Captivate Places – Analytics and Planning Platform Launch

Martech Advisor Captivate Launches Analytics and Planning Platform Captivate Places Captivate Places platform aggregates highly sought-after business and consumer data and pinpoints locations, devices and timing, empowering advertisers to optimize their brand campaigns and then effectively measure campaign ROI, which is unique in the digital out-of-home industry.

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Captivate Ranked One Of Crain’s 2018 Best Places To Work In NYC

Crain’s New York Captivate is honored to be named to annual list of Best Places To Work In NYC. Captivate recognized as one of Crain’s 2018 Best Places To Work In New York City.  The annual list highlights 100 companies across a range of industries that share a commitment to creating a supportive, collegial and…

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Captivate Makes Major Expansion in Ottawa

Media In Canada Captivate Has Gone Bilingual in Canada’s Capital And Added Dozens of New Screens Across the City. The OOH advertising company, which provides media and advertising screens targeting high-end and corporate office buildings, has once again expanded its footprint within the Ottawa market. Captivate first entered the city in 2017, touching down in six major…

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Dstillery and Captivate Partner to Go Beyond Location-Based Targeting

Street Fight Captivate Delivers Enhanced, Smarter Audience Targeting Through Dstillery Partnership The partnership leverages Dstillery’s predictive technology to help Captivate’s digital video network reach more relevant audiences.  The companies are using mobile location data combined with customers’ web browsing activity and data to pinpoint what audiences are exposed to campaigns in Captivate buildings.

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Should Your Boss Be Fined For Expecting After Hours Email?

NBC News NYC Lawmakers Proposed Bill to Fine Employers Vision Critical Office Pulse research measures employees reaction to the proposed fines to companies who expect employees to respond to email after work hours.  Captivate CEO Scott Marden weighs in on trends in the American workplace to make it more of an extension of our personal…

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Brands Are Missing Out on an Important Daypart

Ad Age The Working Daypart – A Key Part of the Consumer Journey Many Brands Are Missing. Professionals are improving their work-life balance by successfully accomplishing personal and professional tasks during the workday.  The hours spend at the office are otherwise known as the Working Daypart for media-centric minds.  This is when most professionals now determine…

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Should Super Bowl Monday Be A National Holiday?

FOX Business Most workers say Super Bowl watch parties can mean a late night followed by a rough Monday morning.  However, Captivate Office Pulse survey reported 89% of professionals have no plans of calling in sick or showing up late Monday after the big game.

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USA Today Infographic

USA Today Workers Go To The Office While Sick Captivate Office Pulse study found that business professionals go to work even when they are sick for fear of falling behind. 

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