Insights

When online digital advertising first came to prominence and put traditional advertising on the back burner, it promised two things: highly targeted ads and easily tracked conversions. Excited by these opportunities, advertisers flocked to the new marketing method despite the effectiveness of traditional advertising. Technology has now evolved enough that we know how to measure…

Being able to communicate with tenants in a clear, concise, and effective manner is crucial for everyone involved. From spreading news of holiday parties to making renters aware of big changes to the property, keeping people in the know is your job. It’s too bad that this is often easier said than done, however, as…

Effective communication is “the number one way to build healthy tenant relationships,” according to Forbes – but commercial property owners face numerous challenges in doing so. Many building managers are still using static print materials to convey messages to people in the building, which makes them dependent on manually creating, installing, and replacing every single…

Digital out-of-home (DOOH) advertising is the fastest growing marketing technique for engaging with audiences in public spaces. By leveraging digital screen networks in common areas, the lessons learned from internet marketing can now be put to use beyond personal computers and mobile devices.  Breaking this ad-space barrier is now creating vast new opportunities for engaging…