PROVEN RESULTS: DELL CASE STUDY

Big Gains in Awareness & Consideration Among Key Target & Influential BDMs in Canadian Offices

Dell expanded its long-standing U.S. partnership with Captivate into Canada with the launch of their new Pro Series. Captivate played a key role in Dell's strategy delivering precise audience targeting coupled with contextual relevance of reaching key decision makers during the workday.

Executed as the first-to-market DOOH Programmatic Guaranteed campaign in Canada, the buy delivered guaranteed impressions and delivered upon client goal of measurement with a custom Brand Lift Study to measure impact.

Campaign Goals

Dell's 6-week campaign ran across 5 key markets focused on driving awareness and consideration among IT and Business Decision Makers at companies with 50+ employees.

Proof In Performance

Results surpassed benchmarks with 68% ad recall (nearly double the Canadian norm) and 53% of ITDMs indicating they are likely to consider Dell post-campaign. 38% of target audience took action, with 15% who made a purchase and another 15% went online to learn more.

These findings reinforce Captivate’s role as a trusted B2B partner, delivering precision targeting, measurable outcomes, and unmatched access to decision-makers at the office during the workday.