The Holiday Buying Loop: How Brands Can Influence Shoppers Across Home, Work & Retail
Holiday shopping isn’t a sprint to Black Friday anymore. It’s a season-long shopping loop from weekday through weekend.
Consumers move seamlessly between digital, mobile, social, and in-store touchpoints as they discover gift ideas, compare options, track deals, and make purchases. And because they’re shopping for family, friends, colleagues, and themselves, that cycle repeats again and again throughout the season.
For brands, winning the holidays means showing up beyond the big retail moments. It means reaching consumers where holiday decisions are happening every day: at work, at home, on mobile devices, and close to the point of purchase.
Download the eBook to explore the Holiday Buying Loop and learn how to stay top of mind throughout the entire holiday shopping journey.
