Influence B2B Where & When It Counts
Results-Driven B2B Advertising That Reaches Decision Makers at Work
Captivate delivers a smarter way to influence Business Decision Makers (BDMs) - at the office, during the workday. Backed by nearly 30 years of expertise, we pinpoint high-value B2B audiences through data-driven targeting and Account-Based Marketing (ABM) strategies. Our premium network offers a high-attention, contextually relevant environment that elevates ROI.
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Join Leading Brands Who Trust Captivate To Deliver Results
Why Captivate is a Must-Have For Your B2B Campaign
Efficient ABM Execution. Measurable B2B Impact.
Captivate’s advertising network reaches professionals in office towers across top DMAs in North America. Our audience composition of professionals and B2B decision-makers is unmatched by any other media channels. With robust targeting solutions including job title, company size and precise, company-level ABM targeting, Captivate ensures your message is delivered to the right audience. No wasted impressions.
80,000
BUSINESSES
77,000
SMALL
BUSINESS
3,600
FORTUNE 1000
HQs & SUBS
Precision Targeting: Key BDM Audiences & Named Accounts with ABM
Captivate offers robust audience and Account-Based Marketing (ABM) targeting through industry-leading data partners. Achieve hyper-targeted campaigns that focus solely on your ideal B2B prospects or named client accounts to ensure every ad hits the right audience with unmatched efficiency.
Account-Level ABM Targeting
Robust, accurate tenant data drives ABM strategies reaching named accounts and key business targets.
- Named Company Accounts
- Company Size - Revenue or Employees
- Industry
- Fortune 1000
Custom Audience Segments
Pinpoint the high-value, priority prospects that drive your business - at scale. Sample audience segments include:
- C-Suite or Top Management
- ITDMs
- Financial Advisors
- HR/Benefits Administrators
- Policy Makers
The Power of Office Advertising During The Workday
Reach BDMs Where and When It Matters Most
Why is Captivate the ideal medium for B2B advertising? Because we place your brand in a contextually relevant, captive environment steps from their desks in close proximity to where critical business decisions are made. By reaching BDMs at the office, during key moments in their workday, we ensure your brand is top of mind.
- Low-Clutter, High Impact Environment: Captivate lobby and elevator advertising is in high-traffic, high-attention spaces that offer deeper audience engagement. High attention metrics AU score of 56 is higher than most digital and traditional media.
- Contextual Relevance:Ads shown right before, during, and after meetings—when decision-makers are most engaged—ensure a higher impact and stronger recall. Premium offerings allow brands to extend relevance through content alignments or custom content sponsorships.
Outcome-Driven Measurement & Attribution
Captivate offers a suite of robust measurement tools to track the effectiveness of your B2B campaign.
Attribution
Expansive Scope of Measurement Tools verifies audience engagement with campaigns, tracking click-through rates, website visits & more to understand conversion success.
Campaign Effectiveness Studies
Our custom campaign studies deliver proven KPIs like ad recall, brand lift, and message effectiveness - empowering brands to validate impact and optimize future campaigns.
Ready to take your B2B Advertising to the next level with ABM targeting from Captivate?
