Programmatic I/O New York 2026 (Sept 28–29): NYC Programmatic Conference Planning Guide
Programmatic I/O New York 2026 brings the programmatic ecosystem together at a defining moment for digital advertising, and Captivate will be there.
Join us September 28–29 in New York City to connect with leaders across brands, agencies, publishers, and ad tech, and see how programmatic strategies are evolving in real time.
New York Marriott Marquis | New York, NY
September 28–29, 2026
[Register Now] [Schedule a Meeting With Captivate]
Quick Event Overview
Programmatic I/O is one of the industry’s leading programmatic media conferences, hosted by AdExchanger, focused on how data, automation, and cross-channel strategies drive real business outcomes.
At a Glance:
- Dates: September 28–29, 2026
- Location: New York City
- Venue: Marriott Marquis
- Who Attends: Brands, agencies, publishers, ad tech & platform leaders
- Core Themes: AI, signals, commerce media, CTV, measurement, infrastructure
- Format: Keynotes, panels, case studies, and networking
- How to Register: Online via event website
Why Attend Programmatic I/O in 2026
The programmatic playbook is being rewritten fast.
Signals are replacing identity. AI is making decisions. Performance expectations are rising across every channel. And teams aren’t just being asked to optimize—they’re being asked to prove growth.
Programmatic I/O is where those challenges get addressed head-on.
Attendees come for:
- Practical strategies you can apply immediately across channels
- Peer-level discussions on what’s actually working (not theory)
- Full-ecosystem access across buy side, sell side, and tech
This is where commerce meets the open web, and where performance gets defined across channels.
Who It’s For
Programmatic I/O attracts decision-makers across the entire media ecosystem:
- Brand marketers and growth leaders
- Agency media teams and programmatic/trading desks
- Publishers and media owners
- Retail media and commerce media teams
- Measurement, analytics, and marketing science leaders
- Ad tech and platform leaders (DSPs, SSPs, data, identity, AI)
Key Themes for 2026: The Operational Era of Programmatic
This year’s event centers on what’s being called “The Operational Era of Programmatic,” where automation, interoperability, and accountability define success.
Here’s what that looks like in practice:
Intelligence for Outcomes
How AI, automation, and agentic workflows are improving decision-making and driving measurable results.
Signals That Scale
The data signals reshaping targeting, planning, and optimization across the open web.
Creative Intelligence
How AI and data are transforming creative development, testing, and performance.
Performance Without Silos
Strategies for orchestrating programmatic across CTV, digital, audio, retail media, and more.
Measurement That Matters
Frameworks for connecting media spend to real business outcomes (not just impressions).
The Commerce Media Advantage
How commerce data is reshaping media strategy across channels.
The Publisher Power Shift
How publishers are adapting to AI, new signals, and evolving monetization models.
The New Programmatic Infrastructure
How DSPs, SSPs, clean rooms, and platforms are evolving toward interoperability.
The Trust Advantage
Why privacy, transparency, and governance are now growth drivers rather than constraints.
What You’ll Experience
Keynotes & Strategy Sessions
Hear from leaders across brands, agencies, publishers, and platforms on how programmatic is evolving in real time.
Cross-Channel Case Studies
Deep dives into how teams are executing across CTV, retail media, digital, and emerging channels.
Networking Opportunities
Connect with peers across the ecosystem, from buy-side marketers to sell-side and tech partners.
Meet Captivate at Programmatic I/O
Meet with a Captivate team member at Promogrammatic I/O and learn more about how brands are activating programmatic DOOH in premium, high-attention environments.
Captivate connects brands to high-value decision-makers in office towers and residential buildings, delivering measurable impact in moments that matter.
With Captivate, you can:
- Reach affluent, influential audiences where they work and live
- Activate programmatic DOOH campaigns across 22,000+ screens
- Leverage data-driven targeting, including ABM and first-party signals
- Measure real outcomes with attribution and performance insights
Why it matters here:
As programmatic becomes more automated and outcome-driven, environments and attention matter more than ever. Captivate brings both.
[Schedule a Meeting] [Learn More About Programmatic DOOH]
Plan Your 2 Days
Day 1 – Monday, September 28
- Registration & opening keynotes
- Strategy sessions on AI, signals, and infrastructure
- Networking events and evening receptions
Day 2 – Tuesday, September 29
- Deep dives into measurement, commerce media, and cross-channel orchestration
- Case studies and tactical sessions
- Closing insights and final networking opportunities
Venue & Travel
New York Marriott Marquis
Located in the heart of Times Square, the Marriott Marquis offers direct access to Midtown Manhattan, making it easy to connect with attendees, partners, and the broader media ecosystem.
[View Venue Details] [Book Hotel]
Register for Programmatic I/O New York 2026
If you’re working in programmatic media, whether on the buy side, sell side, or tech side, this is one of the most important events of the year.
Secure your spot and start planning your two days in NYC.
Get the Captivate Media Kit
Dive into audience insights, targeting capabilities, and campaign performance across our network.
[Download Media Kit] [Learn More About Programmatic Advertising]